http://www.dmnews.com/purl/topic/7011/ Articles tagged with PURL from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign. http://www.dmnews.com/hyper-personalization-in-marketing/article/265608/ Thu, 01 Nov 2012 04:00:00 GMT Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign. Direct Marketing News Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels. http://www.dmnews.com/digital-and-traditional-channels-must-meet/article/222162/ Sun, 01 Jan 2012 05:00:00 GMT Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels. Direct Marketing News The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. http://www.dmnews.com/plug-ins-printing-production/article/215204/ Tue, 01 Nov 2011 04:00:00 GMT The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. Direct Marketing News Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails. http://www.dmnews.com/rmu-boosts-enrollment-with-personalized-mail-campaign/article/215131/ Tue, 01 Nov 2011 04:00:00 GMT Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails. Direct Marketing News Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren. http://www.dmnews.com/utilize-digital-channels-for-direct-mail-that-resonates/article/215132/ Tue, 01 Nov 2011 04:00:00 GMT Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren. Direct Marketing News Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups, a program that reunites members of the US Armed Forces with pets they befriended overseas, to connect with donors via e-mail blasts. http://www.dmnews.com/spca-international-improves-data-for-pup-saving-campaign/article/158060/ Thu, 19 Nov 2009 15:00:00 GMT Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups, a program that reunites members of the US Armed Forces with pets they befriended overseas, to connect with donors via e-mail blasts. Direct Marketing News