http://www.dmnews.com/rich-media/topic/7008/ Articles tagged with Rich Media from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing. http://www.dmnews.com/infographic-rich-media-shines-for-luxury-brands/article/261231/ Fri, 28 Sep 2012 14:19:43 GMT Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing. Direct Marketing News Twitter's acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the ability to share rich content, such as videos and photographs, and a move away from a platform based solely on hum-drum 140-word status updates. http://www.dmnews.com/twitter-wants-more-from-you-than-140-word-updates/article/231839/ Tue, 13 Mar 2012 17:34:56 GMT Twitter's acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the ability to share rich content, such as videos and photographs, and a move away from a platform based solely on hum-drum 140-word status updates. Direct Marketing News Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni. http://www.dmnews.com/zumobi-launches-in-app-ad-platform/article/230740/ Mon, 05 Mar 2012 22:39:14 GMT Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni. Direct Marketing News AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. http://www.dmnews.com/brands-weigh-premium-price-tag-of-rich-media-tablet-ads/article/217256/ Thu, 01 Dec 2011 05:00:00 GMT AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. Direct Marketing News Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models. http://www.dmnews.com/porsche-cars-north-america-to-tag-boarding-passes-with-2-d-barcodes/article/212936/ Tue, 27 Sep 2011 17:13:55 GMT Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models. Direct Marketing News Google is getting ready to add images to ads running in Gmail, according to The New York Times' Randall Stross. The reporter gleaned that information from Alex Gawley, Google's senior product manager who heads Gmail, for an article looking at Google's in-mail ads. http://www.dmnews.com/picture-gmail-rollinout-images-to-ads/article/202982/ Mon, 16 May 2011 20:01:32 GMT Google is getting ready to add images to ads running in Gmail, according to The New York Times' Randall Stross. The reporter gleaned that information from Alex Gawley, Google's senior product manager who heads Gmail, for an article looking at Google's in-mail ads. Direct Marketing News As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny. http://www.dmnews.com/qa-catherine-spurway-hepler-svp-of-strategy-and-marketing-pointroll/article/201306/ Mon, 25 Apr 2011 15:37:43 GMT As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny. Direct Marketing News A new study by Dynamic Logic offers several tips for retail marketers on how to deliver effective holiday ads. http://www.dmnews.com/report-retail-ads-perform-worse-than-most-other-online-ads/article/192397/ Wed, 08 Dec 2010 14:49:22 GMT A new study by Dynamic Logic offers several tips for retail marketers on how to deliver effective holiday ads. Direct Marketing News Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010. http://www.dmnews.com/microsoft-launches-office-2010-integrated-campaign/article/172627/ Wed, 16 Jun 2010 18:26:30 GMT Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010. Direct Marketing News Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail. http://www.dmnews.com/macys-delivers-memorial-day-circular-through-yahoo-mail/article/171241/ Fri, 28 May 2010 15:57:53 GMT Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail. Direct Marketing News