http://www.dmnews.com/advocacy/topic/6798/ Articles tagged with Advocacy from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The brands partner to promote safe driving in an integrated campaign http://www.dmnews.com/teen-vogue-and-toyota-let-teens-steer-campaign-advocacy/article/288666/ Fri, 12 Apr 2013 18:11:34 GMT The brands partner to promote safe driving in an integrated campaign Direct Marketing News A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly. http://www.dmnews.com/how-a-heavily-nostalgic-brand-can-and-should-evolve-its-story/article/273025/ Tue, 18 Dec 2012 15:19:47 GMT A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly. Direct Marketing News Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales http://www.dmnews.com/keeping-loyalty-during-the-holiday-season/article/260553/ Mon, 01 Oct 2012 04:00:00 GMT Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales Direct Marketing News While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further. http://www.dmnews.com/put-your-social-advocates-to-work-for-you/article/193239/ Sat, 01 Jan 2011 05:00:00 GMT While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further. Direct Marketing News The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission. http://www.dmnews.com/iab-challenges-bill-that-could-expand-ftcs-power/article/157078/ Wed, 04 Nov 2009 20:56:28 GMT The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission. Direct Marketing News