http://www.dmnews.com/data-mining/topic/6773/ Articles tagged with Data Mining from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Charles Stryker, CEO of The Venture Development Center, Inc., says he thinks the key to future direct marketing success will Big Data mining. http://www.dmnews.com/big-data-brings-big-opportunity/article/250011/ Thu, 12 Jul 2012 18:48:34 GMT Charles Stryker, CEO of The Venture Development Center, Inc., says he thinks the key to future direct marketing success will Big Data mining. Direct Marketing News Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment. http://www.dmnews.com/kellogg-picks-epsilon-for-crm-database-work/article/210200/ Tue, 23 Aug 2011 18:49:23 GMT Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment. Direct Marketing News Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. http://www.dmnews.com/dm-fundamentals-key-to-surviving-great-recession-meritdirect-co-op/article/207416/ Thu, 14 Jul 2011 15:33:43 GMT Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference. Direct Marketing News Citizens Financial Group uses its in-branch customer experiences to bolster its database marketing, said Nick Primola, SVP and director of direct marketing at the financial company, on June 21 at Forrester Research's Customer Experience Forum 2011. http://www.dmnews.com/citizens-financial-group-uses-branch-interactions-for-data-forrester-customer-experience-forum/article/205786/ Tue, 21 Jun 2011 18:24:14 GMT Citizens Financial Group uses its in-branch customer experiences to bolster its database marketing, said Nick Primola, SVP and director of direct marketing at the financial company, on June 21 at Forrester Research's Customer Experience Forum 2011. Direct Marketing News Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a service provider offering a wider range of services. The firm, a subsidiary of Reed Business Information, enlisted the help of Branddeli, a UK-based ad agency, to emphasize the services the company had added in recent months. http://www.dmnews.com/mardevdm2-repositioning-highlights-new-capabilities/article/203859/ Thu, 26 May 2011 15:51:19 GMT Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a service provider offering a wider range of services. The firm, a subsidiary of Reed Business Information, enlisted the help of Branddeli, a UK-based ad agency, to emphasize the services the company had added in recent months. Direct Marketing News Playdom, a Disney Enterprises subsidiary, has agreed to pay $3 million to settle Federal Trade Commission (FTC) charges that it violated the Children's Online Privacy Protection Act (COPPA). The alleged violations included illegally collecting and disclosing personal information from more than 1.2 million children under age 13 without parental consent, the FTC said this week. http://www.dmnews.com/disney-subsidiary-playdom-agrees-to-3m-ftc-childrens-online-privacy-settlement/article/202798/ Fri, 13 May 2011 19:12:14 GMT Playdom, a Disney Enterprises subsidiary, has agreed to pay $3 million to settle Federal Trade Commission (FTC) charges that it violated the Children's Online Privacy Protection Act (COPPA). The alleged violations included illegally collecting and disclosing personal information from more than 1.2 million children under age 13 without parental consent, the FTC said this week. Direct Marketing News Infogroup has consolidated five of its data and marketing services brands into a single sales organization, CEO Clare Hart told Direct Marketing News on May 9. The new unit comprises former Infogroup subsidiaries Direct Media Millard, Donnelley Marketing, Edith Roman & Associates, Walter Karl and Yesmail. http://www.dmnews.com/infogroup-consolidates-subsidiaries-launches-client-experience-group/article/202443/ Mon, 09 May 2011 15:02:25 GMT Infogroup has consolidated five of its data and marketing services brands into a single sales organization, CEO Clare Hart told Direct Marketing News on May 9. The new unit comprises former Infogroup subsidiaries Direct Media Millard, Donnelley Marketing, Edith Roman & Associates, Walter Karl and Yesmail. Direct Marketing News Merkle hired Steve LaValle as EVP of client and advisory services on April 26. In this role he'll lead the client services teams, account managers and consulting professionals across all industries served by Merkle. http://www.dmnews.com/qa-steve-lavalle-merkle-evp-of-client-and-advisory-services/article/201563/ Wed, 27 Apr 2011 18:30:00 GMT Merkle hired Steve LaValle as EVP of client and advisory services on April 26. In this role he'll lead the client services teams, account managers and consulting professionals across all industries served by Merkle. Direct Marketing News I have this white whale story, a piece I'm looking to write but currently lacks source material. It's about near-field communication (NFC). Much of the buzz surrounding the touch-to-transfer technology centers on mobile payments. I'm sure that will be a big deal, but my reaction is more "eh." The game-changer will be its marketing capabilities. http://www.dmnews.com/nfc-white-whale-or-silver-bullet/article/200944/ Mon, 18 Apr 2011 16:28:04 GMT I have this white whale story, a piece I'm looking to write but currently lacks source material. It's about near-field communication (NFC). Much of the buzz surrounding the touch-to-transfer technology centers on mobile payments. I'm sure that will be a big deal, but my reaction is more "eh." The game-changer will be its marketing capabilities. Direct Marketing News Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer. http://www.dmnews.com/apples-safari-browser-boasts-anti-tracking-tool/article/200696/ Thu, 14 Apr 2011 16:01:14 GMT Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer. Direct Marketing News