http://www.dmnews.com/publishing/topic/6769/ Articles tagged with Publishing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. http://www.dmnews.com/mobile-reap-what-you-sow/article/293520/ Wed, 15 May 2013 16:34:07 GMT It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. Direct Marketing News Three areas marketers should consider when determining whether to purchase or create the content needed for their content marketing efforts. http://www.dmnews.com/when-to-build-and-when-to-buy-content/article/279581/ Thu, 07 Feb 2013 20:19:57 GMT Three areas marketers should consider when determining whether to purchase or create the content needed for their content marketing efforts. Direct Marketing News And it's Atmosphere Proximity for the win. The agency takes on The Economist's digital promo in 2013. http://www.dmnews.com/new-economist-campaign-will-be-so-money/article/274559/ Wed, 02 Jan 2013 22:05:22 GMT And it's Atmosphere Proximity for the win. The agency takes on The Economist's digital promo in 2013. Direct Marketing News It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day. http://www.dmnews.com/the-benefits-of-treating-brands-like-subscribers/article/269733/ Fri, 30 Nov 2012 12:00:00 GMT It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day. Direct Marketing News Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com. http://www.dmnews.com/askcom-acquires-nrelate/article/248581/ Mon, 02 Jul 2012 20:04:33 GMT Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com. Direct Marketing News Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period. http://www.dmnews.com/gq-partners-with-nordstroms-e-commerce-site/article/243629/ Thu, 31 May 2012 21:08:13 GMT Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period. Direct Marketing News Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so. http://www.dmnews.com/3d-interactive-ft-wall-is-kind-of-a-yawner/article/234109/ Wed, 28 Mar 2012 18:24:16 GMT Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so. Direct Marketing News Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo. http://www.dmnews.com/time-inc-cmo-evp-resign/article/231441/ Fri, 09 Mar 2012 18:13:16 GMT Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo. Direct Marketing News The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8. http://www.dmnews.com/justice-department-threatens-apple-publishers-with-antitrust-suit/article/231260/ Thu, 08 Mar 2012 18:58:36 GMT The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8. Direct Marketing News Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen. http://www.dmnews.com/hearst-digital-media-taps-sprout-to-bolster-mobile-ads/article/230889/ Tue, 06 Mar 2012 19:05:43 GMT Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen. Direct Marketing News