http://www.dmnews.com/event-marketing/topic/6768/ Articles tagged with Event Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The big red star retailer celebrates America with integrated marketing campaign http://www.dmnews.com/macys-shows-its-stars-and-stripes-in-a-patriotic-campaign/article/291230/ Tue, 30 Apr 2013 18:40:06 GMT The big red star retailer celebrates America with integrated marketing campaign Direct Marketing News BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign. http://www.dmnews.com/pairing-digital-with-event-marketing-is-a-thing-of-beauty/article/290786/ Fri, 26 Apr 2013 18:10:09 GMT BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign. Direct Marketing News Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. http://www.dmnews.com/think-like-a-direct-marketer-to-monetize-events-and-buzz/article/289028/ Tue, 16 Apr 2013 15:48:29 GMT Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. Direct Marketing News The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience. http://www.dmnews.com/chevys-appeal-to-sonic-youth/article/286355/ Thu, 28 Mar 2013 21:24:00 GMT The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience. Direct Marketing News Big entertainment events like the Super Bowl have a built-in audience. But building engagement for comparatively quieter events that request direct action from audiences can be tougher. http://www.dmnews.com/big-audiences-for-big-events/article/278256/ Wed, 30 Jan 2013 18:15:19 GMT Big entertainment events like the Super Bowl have a built-in audience. But building engagement for comparatively quieter events that request direct action from audiences can be tougher. Direct Marketing News Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. http://www.dmnews.com/uks-strongbow-pops-its-top-with-a-digital-bottle-cap/article/274010/ Tue, 01 Jan 2013 05:00:00 GMT Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. Direct Marketing News Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms. http://www.dmnews.com/conagras-engaging-party-campaign-lets-moms-wear-the-chef-boyardee-hat/article/270066/ Sat, 01 Dec 2012 05:00:00 GMT Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms. Direct Marketing News Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says. http://www.dmnews.com/its-time-for-small-businesses-to-make-mobile-moves/article/269480/ Wed, 21 Nov 2012 21:14:38 GMT Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says. Direct Marketing News North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat. http://www.dmnews.com/iconic-southern-soda-brand-cheerwine-raises-funds-and-spirits-with-a-sweet-charity-concert/article/265298/ Thu, 01 Nov 2012 04:00:00 GMT North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat. Direct Marketing News To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm. http://www.dmnews.com/nickelodeon-stages-a-battle-of-good-versus-evil-to-promote-ninja-turtles/article/256276/ Sat, 01 Sep 2012 04:00:00 GMT To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm. Direct Marketing News