http://www.dmnews.com/cause-marketing/topic/6678/ Articles tagged with Cause Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no #GivingTuesday takes its place along Black Friday and Cyber Monday in a true showing of holiday cheer. http://www.dmnews.com/theres-a-time-to-shop-and-a-time-to-give/article/270253/ Wed, 28 Nov 2012 22:20:08 GMT #GivingTuesday takes its place along Black Friday and Cyber Monday in a true showing of holiday cheer. Direct Marketing News CMOs face an impossible challenge: how to distinguish one brand from the next in a market where price, quality and convenience are at parity. The answer is passion. That's the "x factor" that every company wants. http://www.dmnews.com/social-change-the-new-frontier/article/217253/ Thu, 01 Dec 2011 05:00:00 GMT CMOs face an impossible challenge: how to distinguish one brand from the next in a market where price, quality and convenience are at parity. The answer is passion. That's the "x factor" that every company wants. Direct Marketing News New PSAs combat the co-sleeping "crisis" in Milwaukee using pretty provocative imagery and making some over-the-top deductions, namely that a parent sleeping in the same bed with a baby is akin to letting it cuddle with a gleaming steak knife. http://www.dmnews.com/babies-shouldnt-sleep-with-knives--or-their-mothers-says-psa/article/216935/ Wed, 16 Nov 2011 18:32:29 GMT New PSAs combat the co-sleeping "crisis" in Milwaukee using pretty provocative imagery and making some over-the-top deductions, namely that a parent sleeping in the same bed with a baby is akin to letting it cuddle with a gleaming steak knife. Direct Marketing News JCPenney, Macy's and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to youth-oriented social causes. The marketers see the campaigns as opportunities to win consumers' hearts and minds, as well as dollars, during an important shopping season. http://www.dmnews.com/social-causes-rule-marketers-back-to-school-campaigns/article/210119/ Thu, 01 Sep 2011 04:00:00 GMT JCPenney, Macy's and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to youth-oriented social causes. The marketers see the campaigns as opportunities to win consumers' hearts and minds, as well as dollars, during an important shopping season. Direct Marketing News Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. http://www.dmnews.com/macys-to-launch-back-to-school-mobile-social-cause-marketing-campaign/article/209162/ Fri, 05 Aug 2011 20:39:53 GMT Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. Direct Marketing News JCPenney will launch the "Daydreamer" back-to-school campaign on July 24, featuring direct mail, email and online display, TV and print ads. Creative agency Saatchi & Saatchi New York created the effort. http://www.dmnews.com/jcpenney-launches-back-to-school-campaigns/article/208177/ Fri, 22 Jul 2011 21:23:59 GMT JCPenney will launch the "Daydreamer" back-to-school campaign on July 24, featuring direct mail, email and online display, TV and print ads. Creative agency Saatchi & Saatchi New York created the effort. Direct Marketing News As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers. http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ Sat, 01 Jan 2011 05:05:00 GMT As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers. Direct Marketing News Retailer Toys "R" Us is asking "kids to help kids" in a Halloween campaign created with UNICEF. The effort, created in-house, includes direct mail, a microsite, in-store promotions, online marketing and social media. It launched September 16. http://www.dmnews.com/toys-r-us-launches-halloween-effort-with-unicef/article/179100/ Fri, 17 Sep 2010 16:26:57 GMT Retailer Toys "R" Us is asking "kids to help kids" in a Halloween campaign created with UNICEF. The effort, created in-house, includes direct mail, a microsite, in-store promotions, online marketing and social media. It launched September 16. Direct Marketing News The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1. http://www.dmnews.com/samhsa-ad-council-address-teen-suicide/article/167273/ Fri, 02 Apr 2010 20:58:50 GMT The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1. Direct Marketing News Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter. http://www.dmnews.com/nonprofit-launches-ad-campaign-promoting-disabled-hires/article/163100/ Wed, 03 Feb 2010 21:34:17 GMT Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter. Direct Marketing News