http://www.dmnews.com/banner-ads/topic/6663/ Articles tagged with Banner Ads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As Acer moves forward, it's refined its banner ad strategies. http://www.dmnews.com/computer-manufacturer-acer-aces-banner-ad-campaigns/article/285990/ Mon, 25 Mar 2013 21:14:40 GMT As Acer moves forward, it's refined its banner ad strategies. Direct Marketing News Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats. http://www.dmnews.com/renaults-teeny-twizy-gets-a-charge-on-a-pinterest-banner/article/269864/ Sat, 01 Dec 2012 05:00:00 GMT Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats. Direct Marketing News I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind. http://www.dmnews.com/ikea-is-cool-and-here-are-5-reasons-why/article/238159/ Wed, 25 Apr 2012 14:06:59 GMT I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind. Direct Marketing News Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. http://www.dmnews.com/integrated-campaign-yields-double-digit-growth/article/229527/ Thu, 01 Mar 2012 05:00:00 GMT Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. Direct Marketing News The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web." http://www.dmnews.com/opel-movano-delivers-brand-impressions-with-banner-ad/article/220764/ Sun, 01 Jan 2012 05:00:00 GMT The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web." Direct Marketing News If marketers want customers to remember their brands, remember their messages and take action, they need to reach them when they are paying attention. http://www.dmnews.com/location-matters-in-online-brand-advertising/article/210776/ Mon, 29 Aug 2011 16:49:54 GMT If marketers want customers to remember their brands, remember their messages and take action, they need to reach them when they are paying attention. Direct Marketing News Display advertising leaders AOL and Yahoo are stepping up their banner ad innovation to improve interactivity with consumers and fend off competition from targeted ad solutions from companies such as Facebook. http://www.dmnews.com/banner-ads-evolve-to-get-users-attention/article/205848/ Fri, 01 Jul 2011 04:00:00 GMT Display advertising leaders AOL and Yahoo are stepping up their banner ad innovation to improve interactivity with consumers and fend off competition from targeted ad solutions from companies such as Facebook. Direct Marketing News American Honda Motor Co. launched the "Super Civic Quest" Facebook scavenger hunt, asking consumers to scour the Internet for clues to help an imaginary Mexican wrestler find his Honda Civic. http://www.dmnews.com/our-look-at-the-most--and-least--engaging-social-media/article/206244/ Fri, 01 Jul 2011 04:00:00 GMT American Honda Motor Co. launched the "Super Civic Quest" Facebook scavenger hunt, asking consumers to scour the Internet for clues to help an imaginary Mexican wrestler find his Honda Civic. Direct Marketing News Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies. http://www.dmnews.com/bermuda-resort-to-launch-multichannel-fall-campaign-with-new-aor-merge/article/206094/ Fri, 24 Jun 2011 19:31:23 GMT Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies. Direct Marketing News As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny. http://www.dmnews.com/qa-catherine-spurway-hepler-svp-of-strategy-and-marketing-pointroll/article/201306/ Mon, 25 Apr 2011 15:37:43 GMT As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny. Direct Marketing News