http://www.dmnews.com/texting/topic/6592/ Articles tagged with Texting from Direct Marketing News Direct Marketing News web@haymarketmedia.com no For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. http://www.dmnews.com/a-short-message-solution-to-reviving-apps/article/269132/ Tue, 20 Nov 2012 15:35:59 GMT For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. Direct Marketing News Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google. http://www.dmnews.com/qa-pete-deutschman-founder-and-chief-buddy-the-buddy-group/article/219902/ Mon, 09 Jan 2012 21:30:00 GMT Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google. Direct Marketing News The power of mobile and the ubiquity of the Internet are being harnessed by a variety of health organizations to give kids the skinny on sex. http://www.dmnews.com/sext-education-direct-to-your-phone/article/221799/ Wed, 04 Jan 2012 18:39:15 GMT The power of mobile and the ubiquity of the Internet are being harnessed by a variety of health organizations to give kids the skinny on sex. Direct Marketing News Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers. http://www.dmnews.com/grow-your-subscriber-base-with-smartphone-technology/article/222936/ Thu, 01 Sep 2011 04:00:00 GMT Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers. Direct Marketing News The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to receive real-time game updates, scores and player statistics via mobile phone. The team worked with Chicago-based mobile marketing firm Vibes Media on the initiative. http://www.dmnews.com/chicago-bulls-test-opt-in-mobile-effort/article/199514/ Wed, 30 Mar 2011 04:00:00 GMT The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to receive real-time game updates, scores and player statistics via mobile phone. The team worked with Chicago-based mobile marketing firm Vibes Media on the initiative. Direct Marketing News The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users. http://www.dmnews.com/drugfreeorgs-first-sms-mobile-ad-campaign-reaches-2-million/article/195829/ Mon, 07 Feb 2011 17:31:48 GMT The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users. Direct Marketing News MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11. http://www.dmnews.com/philadelphia-based-text-message-deal-site-mychinokicom-launches/article/194147/ Wed, 12 Jan 2011 19:25:08 GMT MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11. Direct Marketing News The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies. http://www.dmnews.com/milkpep-promotes-mobile-site-with-integrated-campaign/article/194091/ Tue, 11 Jan 2011 22:21:25 GMT The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies. Direct Marketing News It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day. http://www.dmnews.com/best-buy-using-bilingual-weekly-deal-text-campaign-nyt/article/191299/ Fri, 19 Nov 2010 21:59:01 GMT It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day. Direct Marketing News Professional sports teams' records may go up and down, but they're finding steady success with their mobile marketing, according to 'The New York Times.' http://www.dmnews.com/mobile-marketing-a-win-for-sports-franchises/article/179314/ Tue, 21 Sep 2010 21:31:22 GMT Professional sports teams' records may go up and down, but they're finding steady success with their mobile marketing, according to 'The New York Times.' Direct Marketing News