http://www.dmnews.com/copywriting/topic/6588/ Articles tagged with Copywriting from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition. http://www.dmnews.com/is-there-still-creativity-in-print-copy-that/article/276270/ Wed, 16 Jan 2013 16:18:04 GMT Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition. Direct Marketing News Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity. http://www.dmnews.com/qa-dan-fietsam-chief-creative-officer-energy-bbdo-chicago/article/269866/ Sat, 01 Dec 2012 05:00:00 GMT Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity. Direct Marketing News What does marketing have in common with musicals? Read on. http://www.dmnews.com/creative-week-off-broadway-and-far-from-brooklyn/article/239999/ Mon, 07 May 2012 18:26:00 GMT What does marketing have in common with musicals? Read on. Direct Marketing News The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations. http://www.dmnews.com/missives-from-adtech/article/235130/ Wed, 04 Apr 2012 15:18:18 GMT The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations. Direct Marketing News In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference. http://www.dmnews.com/choose-your-words-carefully/article/221525/ Tue, 03 Jan 2012 18:09:49 GMT In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference. Direct Marketing News Great direct marketing creative offers any company a real competitive advantage, especially because so few firms are doing a truly good job. The Web has a lot of guidance in both direct marketing strategy and the integration of online channels, but some amazing resources are mixed with many that should be avoided. http://www.dmnews.com/the-myths-of-direct-marketing-creative/article/215337/ Wed, 26 Oct 2011 16:58:50 GMT Great direct marketing creative offers any company a real competitive advantage, especially because so few firms are doing a truly good job. The Web has a lot of guidance in both direct marketing strategy and the integration of online channels, but some amazing resources are mixed with many that should be avoided. Direct Marketing News Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy. http://www.dmnews.com/dos-and-donts-online-copywriting/article/155455/ Fri, 16 Oct 2009 18:22:20 GMT Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy. Direct Marketing News