http://www.dmnews.com/dma-09/topic/4444/ Articles tagged with DMA 09 from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Direct marketing's share of total US advertising spending will reach 54.3% for 2009, increasing by 1.6% over last year's total, according to statistics released by the Direct Marketing Association for its DMA09 conference. Direct marketing ad spend will increase 2.7% next year, reaching $153.3 billion in total, according to the group's predictions. http://www.dmnews.com/dm-revenues-to-gain-bigger-share-of-ad-spend-this-year-dma09/article/155788/ Tue, 20 Oct 2009 17:09:40 GMT Direct marketing's share of total US advertising spending will reach 54.3% for 2009, increasing by 1.6% over last year's total, according to statistics released by the Direct Marketing Association for its DMA09 conference. Direct marketing ad spend will increase 2.7% next year, reaching $153.3 billion in total, according to the group's predictions. Direct Marketing News On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace. http://www.dmnews.com/strongmail-equifax-announce-social-targeting-and-acquisition-tool-dma09/article/155666/ Mon, 19 Oct 2009 21:00:00 GMT On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace. Direct Marketing News The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities http://www.dmnews.com/direct-to-drive-social-and-behavioral-gains/article/151986/ Mon, 12 Oct 2009 08:36:00 GMT The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities Direct Marketing News