http://www.dmnews.com/digital-media/topic/4273/ Articles tagged with Digital Media from Direct Marketing News Direct Marketing News web@haymarketmedia.com no EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews. http://www.dmnews.com/ebay-taps-digitas-as-digital-aor/article/232411/ Fri, 16 Mar 2012 19:16:57 GMT EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews. Direct Marketing News Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting. http://www.dmnews.com/qa-bob-stohrer-cmo-clear-channel-digital/article/223321/ Mon, 16 Jan 2012 16:49:23 GMT Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting. Direct Marketing News Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings. http://www.dmnews.com/kodak-reorganizes-business-structure-to-focus-on-digital-printing/article/222551/ Tue, 10 Jan 2012 18:23:42 GMT Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings. Direct Marketing News ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. http://www.dmnews.com/digiday-2011-integrate-digital-media-brand-advertising/article/218937/ Mon, 12 Dec 2011 16:43:13 GMT ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. Direct Marketing News WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition. http://www.dmnews.com/247-real-media-boosts-video-ad-offerings-with-panache-acquisition/article/218230/ Tue, 06 Dec 2011 16:00:12 GMT WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition. Direct Marketing News Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon. http://www.dmnews.com/verizon-changes-privacy-policy-to-build-targeted-ad-program/article/214297/ Thu, 13 Oct 2011 19:10:09 GMT Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon. Direct Marketing News ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth. http://www.dmnews.com/zenithoptimedia-revises-down-2011-global-ad-spending-forecast/article/213652/ Wed, 05 Oct 2011 18:44:41 GMT ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth. Direct Marketing News US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year. http://www.dmnews.com/digital-to-spur-ad-spending-growth-in-next-four-years-pricewaterhousecoopers/article/205310/ Tue, 14 Jun 2011 20:15:53 GMT US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year. Direct Marketing News Microsoft's $8.5 billion acquisition of Skype prompted a lot of speculation and nearly as many "what could have beens" yesterday. One interesting take on the deal came from Wired senior writer Steven Levy, who reported that Google nearly bought Skype before company executives soured on the idea. http://www.dmnews.com/pre-microsoft-deal-google-once-had-its-eye-on-skype/article/202604/ Wed, 11 May 2011 16:41:24 GMT Microsoft's $8.5 billion acquisition of Skype prompted a lot of speculation and nearly as many "what could have beens" yesterday. One interesting take on the deal came from Wired senior writer Steven Levy, who reported that Google nearly bought Skype before company executives soured on the idea. Direct Marketing News Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program. http://www.dmnews.com/huggies-names-ogilvy-mather-digital-aor/article/200713/ Thu, 14 Apr 2011 18:57:07 GMT Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program. Direct Marketing News