http://www.dmnews.com/b-to-c/topic/4266/ Articles tagged with B To C from Direct Marketing News Direct Marketing News web@haymarketmedia.com no B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." http://www.dmnews.com/infographic-seo-top-priority-for-b2b-and-b2c-marketers/article/257030/ Fri, 31 Aug 2012 16:41:45 GMT B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." Direct Marketing News In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value. http://www.dmnews.com/online-marketing-best-practices-internet-retail-and-b2c/article/256327/ Mon, 27 Aug 2012 20:00:00 GMT In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value. Direct Marketing News With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever. http://www.dmnews.com/obamacare-accelerates-changes-in-insurance-industrys-marketing-strategies/article/242719/ Fri, 01 Jun 2012 04:00:00 GMT With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever. Direct Marketing News With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives. http://www.dmnews.com/b-to-b-on-the-go/article/229020/ Thu, 01 Mar 2012 05:00:00 GMT With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives. Direct Marketing News Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing. http://www.dmnews.com/qa-sandra-zoratti-vp-of-marketing-solutions-ricoh/article/229022/ Thu, 01 Mar 2012 05:00:00 GMT Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing. Direct Marketing News Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy. http://www.dmnews.com/direct-mail-leaves-a-lasting-impression-with-consumers/article/222192/ Sun, 01 Jan 2012 05:00:00 GMT Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy. Direct Marketing News Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer. http://www.dmnews.com/qa-joe-saracino-erwin-penland-cmo/article/209756/ Wed, 17 Aug 2011 16:00:03 GMT Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer. Direct Marketing News Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report. http://www.dmnews.com/hoovers-launches-consumer-facing-jobseeker-reports/article/151080/ Wed, 30 Sep 2009 20:08:59 GMT Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report. Direct Marketing News