http://www.dmnews.com/variable-data-printing/topic/4251/ Articles tagged with Variable Data Printing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction. http://www.dmnews.com/cross-sell-by-the-numbers/article/290769/ Fri, 26 Apr 2013 16:45:29 GMT Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction. Direct Marketing News You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together. http://www.dmnews.com/simplifying-complex-personalized-print/article/263849/ Thu, 01 Nov 2012 04:00:00 GMT You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together. Direct Marketing News Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI. http://www.dmnews.com/variable-data-helps-make-print-personal/article/165631/ Mon, 15 Mar 2010 04:00:00 GMT Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI. Direct Marketing News Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail program that will result in consumers receiving more than 1 million pieces of relevant mail annually. The automaker is rolling out the program across its entire portfolio of extended service products, a process it expects to complete in the next six months. Ford hopes the more than 1 million pieces of annual direct mail will result in "an increase of tens of millions of dollars" in sales, said Mark Bardusch, national sales and marketing manager of extended service business at Ford. http://www.dmnews.com/after-test-program-ford-rolls-out-more-relevant-direct-mail-strategy/article/150953/ Tue, 29 Sep 2009 17:27:17 GMT Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail program that will result in consumers receiving more than 1 million pieces of relevant mail annually. The automaker is rolling out the program across its entire portfolio of extended service products, a process it expects to complete in the next six months. Ford hopes the more than 1 million pieces of annual direct mail will result in "an increase of tens of millions of dollars" in sales, said Mark Bardusch, national sales and marketing manager of extended service business at Ford. Direct Marketing News