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        <title>Articles tagged with videos from Direct Marketing News</title>
        <link>http://www.dmnews.com/videos/topic/4191/</link>
        <description>Articles tagged with videos from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Fast Facts: June 2013</title>
          <description>Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company&apos;s ability to measure ROI.</description>
          <link>http://www.dmnews.com/fast-facts-june-2013/article/295231/</link>
          <pubDate>Sat, 01 Jun 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company&apos;s ability to measure ROI.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>New Year&apos;s Countdown DMN style</title>
          <description>Just in case you missed any of the action, we&apos;ve pulled together the top Direct Marketing News content of 2012 for you.</description>
          <link>http://www.dmnews.com/new-years-countdown-dmn-style/article/274040/</link>
          <pubDate>Fri, 28 Dec 2012 12:00:00 GMT</pubDate>
          <itunes:summary>Just in case you missed any of the action, we&apos;ve pulled together the top Direct Marketing News content of 2012 for you.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Lynx island giveaway exposes entrants to a whiff of chaos</title>
          <description>Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect &quot;Chaos Island&quot; campaign.</description>
          <link>http://www.dmnews.com/lynx-island-giveaway-exposes-entrants-to-a-whiff-of-chaos/article/265312/</link>
          <pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect &quot;Chaos Island&quot; campaign.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Automotive brands are test-driving new marketing strategies</title>
          <description>Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.</description>
          <link>http://www.dmnews.com/automotive-brands-are-test-driving-new-marketing-strategies/article/260528/</link>
          <pubDate>Mon, 01 Oct 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>How to get started with in-stream video advertising </title>
          <description>In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.</description>
          <link>http://www.dmnews.com/how-to-get-started-with-in-stream-video-advertising/article/260598/</link>
          <pubDate>Fri, 28 Sep 2012 13:30:00 GMT</pubDate>
          <itunes:summary>In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Teachable moments from Mad Ave. vets</title>
          <description>When we&apos;re young, we might be eager and passionate, but we don&apos;t have the experience. That&apos;s why there&apos;s The Hindsight Project.</description>
          <link>http://www.dmnews.com/teachable-moments-from-mad-ave-vets/article/254776/</link>
          <pubDate>Wed, 15 Aug 2012 15:55:06 GMT</pubDate>
          <itunes:summary>When we&apos;re young, we might be eager and passionate, but we don&apos;t have the experience. That&apos;s why there&apos;s The Hindsight Project.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>&apos;Prometheus&apos; takes views into the future</title>
          <description>Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.</description>
          <link>http://www.dmnews.com/prometheus-takes-views-into-the-future/article/251418/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>B2B insurance provider leaps into Web &apos;dramedy&apos;</title>
          <description>Hiscox&apos;s &apos;Leap Year&apos; Web series builds brand awareness and affinity for the business insurance provider.</description>
          <link>http://www.dmnews.com/b2b-insurance-provider-leaps-into-web-dramedy/article/251405/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Hiscox&apos;s &apos;Leap Year&apos; Web series builds brand awareness and affinity for the business insurance provider.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Patriotic tots sing Canadian national anthem for athletes</title>
          <description>Pampers Canada used Facebook to create the first-ever version of &quot;O Canada&quot; performed entirely by babies.</description>
          <link>http://www.dmnews.com/patriotic-tots-sing-canadian-national-anthem-for-athletes/article/251400/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Pampers Canada used Facebook to create the first-ever version of &quot;O Canada&quot; performed entirely by babies.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Pepsi&apos;s Live for Now keeps the beat</title>
          <description>Pepsi&apos;s latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.</description>
          <link>http://www.dmnews.com/pepsis-live-for-now-keeps-the-beat/article/247010/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Pepsi&apos;s latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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