http://www.dmnews.com/strategic-marketing/topic/4189/ Articles tagged with strategic marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course. http://www.dmnews.com/10-things-thoroughly-modern-marketers-should-be-doing/article/288123/ Tue, 09 Apr 2013 18:58:25 GMT Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course. Direct Marketing News In this age, content marketing extends beyond the simplicity of creating, publishing, and publicizing content. Your content has to be dynamic. http://www.dmnews.com/the-pillars-of-content-marketing-strategy/article/286052/ Tue, 26 Mar 2013 14:50:51 GMT In this age, content marketing extends beyond the simplicity of creating, publishing, and publicizing content. Your content has to be dynamic. Direct Marketing News Author Debra Kaye gives marketers a crash course in cultural strategy http://www.dmnews.com/the-cultural-rhapsody/article/284172/ Wed, 13 Mar 2013 15:55:45 GMT Author Debra Kaye gives marketers a crash course in cultural strategy Direct Marketing News Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series. http://www.dmnews.com/an-inside-view-of-a-year-in-the-life-of-a-cmo/article/273971/ Tue, 01 Jan 2013 05:00:00 GMT Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series. Direct Marketing News With consumers in control of communication, it's up to businesses to harness social media and initiate new sales and service models. It's time more companies got on board. http://www.dmnews.com/social-crm-its-about-the-strategy-not-the-technology/article/266947/ Tue, 06 Nov 2012 12:00:00 GMT With consumers in control of communication, it's up to businesses to harness social media and initiate new sales and service models. It's time more companies got on board. Direct Marketing News Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012. http://www.dmnews.com/live-from-dma2012-the-agency-inside-harte-hanks/article/264304/ Thu, 18 Oct 2012 20:52:33 GMT Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012. Direct Marketing News Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels. http://www.dmnews.com/create-a-multichannel-strategy/article/256380/ Sat, 01 Sep 2012 04:00:00 GMT Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels. Direct Marketing News Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer. http://www.dmnews.com/the-new-multichannel-crm-world/article/256294/ Sat, 01 Sep 2012 04:00:00 GMT Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer. Direct Marketing News To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. http://www.dmnews.com/data-technology-crucial-to-digital-marketing/article/233832/ Sun, 01 Apr 2012 04:00:00 GMT To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. Direct Marketing News Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News http://www.dmnews.com/targeting-video-series-michele-fitzpatrick-svp-strategy-and-insight-the-agency-inside-harte-hanks/article/226857/ Wed, 08 Feb 2012 15:33:14 GMT Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News Direct Marketing News