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        <description>Articles tagged with sponsorship from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
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            <itunes:email>web@haymarketmedia.com</itunes:email>
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          <title>Sponsored Video: A Demonstration of SnailWorks</title>
          <description>SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.</description>
          <link>http://www.dmnews.com/sponsored-video-a-demonstration-of-snailworks/article/256848/</link>
          <pubDate>Thu, 30 Aug 2012 16:23:48 GMT</pubDate>
          <itunes:summary>SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Infographic: Olympic marketing by the numbers</title>
          <description>As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.</description>
          <link>http://www.dmnews.com/infographic-olympic-marketing-by-the-numbers/article/253210/</link>
          <pubDate>Thu, 02 Aug 2012 18:49:00 GMT</pubDate>
          <itunes:summary>As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Cadbury fans &apos;keep team GB pumped&apos; for the Olympics</title>
          <description>Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.</description>
          <link>http://www.dmnews.com/cadbury-fans-keep-team-gb-pumped-for-the-olympics/article/229136/</link>
          <pubDate>Thu, 01 Mar 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Celebrities, authenticity trump controversy at Super Bowl</title>
          <description>The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.</description>
          <link>http://www.dmnews.com/celebrities-authenticity-trump-controversy-at-super-bowl/article/195907/</link>
          <pubDate>Tue, 08 Feb 2011 16:57:32 GMT</pubDate>
          <itunes:summary>The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Consensual content</title>
          <description></description>
          <link>http://www.dmnews.com/consensual-content/article/150876/</link>
          <pubDate>Thu, 20 Aug 2009 20:36:51 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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