http://www.dmnews.com/sears/topic/4187/ Articles tagged with Sears from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3. http://www.dmnews.com/brookstone-ceo-leaves-to-become-sears-holdings-evp/article/221632/ Tue, 03 Jan 2012 21:24:57 GMT Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3. Direct Marketing News In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms. http://www.dmnews.com/customer-loyalty-strategies-determine-the-department-store-champion/article/220910/ Sun, 01 Jan 2012 05:00:00 GMT In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms. Direct Marketing News A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition. http://www.dmnews.com/new-crm-system-speeds-sears-campaign-process-dma2010/article/180834/ Mon, 11 Oct 2010 21:20:36 GMT A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition. Direct Marketing News Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13. http://www.dmnews.com/sears-holdings-taps-razorfishs-friedman-as-marketing-chief/article/177607/ Thu, 26 Aug 2010 19:09:51 GMT Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13. Direct Marketing News Online marketplaces are getting a lot of attention lately since Walmart and Sears both recently made plays in this direction. Their strategies, however, aren't exactly the same. http://www.dmnews.com/retailers-test-expanded-online-roles/article/150884/ Tue, 22 Sep 2009 14:28:08 GMT Online marketplaces are getting a lot of attention lately since Walmart and Sears both recently made plays in this direction. Their strategies, however, aren't exactly the same. Direct Marketing News