http://www.dmnews.com/pr/topic/4186/ Articles tagged with PR from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time. http://www.dmnews.com/a-story-i-cannes-share/article/247326/ Sun, 01 Jul 2012 04:00:00 GMT Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time. Direct Marketing News Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. http://www.dmnews.com/hamptons-pajamajeans-go-viral-with-drtv-campaign/article/217251/ Thu, 01 Dec 2011 05:00:00 GMT Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment. Direct Marketing News Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year. http://www.dmnews.com/omnicom-crm-specialty-marketing-revenue-up-in-q3/article/214645/ Tue, 18 Oct 2011 14:20:17 GMT Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year. Direct Marketing News Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print ads, PR and social media channels to get the public's attention. http://www.dmnews.com/taco-bell-media-blitz-aims-to-settle-score-on-lawsuit-accusations/article/195217/ Fri, 28 Jan 2011 18:34:32 GMT Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print ads, PR and social media channels to get the public's attention. Direct Marketing News E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream. http://www.dmnews.com/quidsi-launches-third-e-commerce-site-beautybarcom/article/190041/ Tue, 02 Nov 2010 16:41:56 GMT E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream. Direct Marketing News In this every-click-counts era, marketers are constantly looking for new and cost-effective ways to drive website traffic. The online media room, once a lonely cul-de-sac populated by press releases meant for reporters and investors, has now taken on a completely new role and mission. http://www.dmnews.com/populate-online-media-rooms-to-drive-traffic/article/179234/ Mon, 20 Sep 2010 22:22:01 GMT In this every-click-counts era, marketers are constantly looking for new and cost-effective ways to drive website traffic. The online media room, once a lonely cul-de-sac populated by press releases meant for reporters and investors, has now taken on a completely new role and mission. Direct Marketing News While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying. http://www.dmnews.com/agencies-turn-attention-to-china/article/175208/ Fri, 23 Jul 2010 14:19:01 GMT While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying. Direct Marketing News PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record. http://www.dmnews.com/purecircle-names-euro-rscg-chicago-its-integrated-aor/article/167063/ Wed, 31 Mar 2010 19:58:08 GMT PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record. Direct Marketing News The North 6th Agency, specializing in brand communications and marketing, officially opened on March 22. The firm has offices in New York City and nearby Westchester County, and two main divisions: brand communications and career management. It will work on direct marketing on a case-by-case basis. http://www.dmnews.com/north-6th-agency-opens-doors/article/166260/ Mon, 22 Mar 2010 17:27:38 GMT The North 6th Agency, specializing in brand communications and marketing, officially opened on March 22. The firm has offices in New York City and nearby Westchester County, and two main divisions: brand communications and career management. It will work on direct marketing on a case-by-case basis. Direct Marketing News The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements. http://www.dmnews.com/us-air-force-seeks-agency-to-promote-andrews-air-show/article/160301/ Mon, 28 Dec 2009 22:46:03 GMT The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements. Direct Marketing News