http://www.dmnews.com/measurability/topic/4183/ Articles tagged with Measurability from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Creativity in the age of marketing accountability. http://www.dmnews.com/measuring-the-wow/article/295083/ Sat, 01 Jun 2013 04:00:00 GMT Creativity in the age of marketing accountability. Direct Marketing News Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary. http://www.dmnews.com/comscore-facebook-ads-work/article/245441/ Tue, 12 Jun 2012 21:46:55 GMT Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary. Direct Marketing News Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online media by implementing metrics similar to those used in television, said Neal Mohan, Google's VP of display advertising, at Ad Age Digital Conference in New York. http://www.dmnews.com/google-revamps-audience-measuring-analytics/article/237125/ Wed, 18 Apr 2012 18:52:03 GMT Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online media by implementing metrics similar to those used in television, said Neal Mohan, Google's VP of display advertising, at Ad Age Digital Conference in New York. Direct Marketing News ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. http://www.dmnews.com/digiday-2011-integrate-digital-media-brand-advertising/article/218937/ Mon, 12 Dec 2011 16:43:13 GMT ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. Direct Marketing News Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix. http://www.dmnews.com/should-brands-discontinue-print-catalogs/article/217255/ Thu, 01 Dec 2011 05:00:00 GMT Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix. Direct Marketing News Become an email rock star by following these four tactics. http://www.dmnews.com/become-an-email-rock-star-with-a-targeted-game-plan/article/222795/ Thu, 01 Sep 2011 04:00:00 GMT Become an email rock star by following these four tactics. Direct Marketing News Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential? http://www.dmnews.com/email-measurement-the-missing-ingredient/article/222950/ Thu, 01 Sep 2011 04:00:00 GMT Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential? Direct Marketing News Despite using social media networks such as Facebook and YouTube to broaden the reach of its "Talking Baby" campaign, E-Trade is not worried about measuring the channels' ROI, said Nicholas Utton, EVP and CMO of the company, on June 20. http://www.dmnews.com/e-trade-doesnt-agonize-over-measuring-social-roi-dma-all-for-one/article/205693/ Mon, 20 Jun 2011 15:54:19 GMT Despite using social media networks such as Facebook and YouTube to broaden the reach of its "Talking Baby" campaign, E-Trade is not worried about measuring the channels' ROI, said Nicholas Utton, EVP and CMO of the company, on June 20. Direct Marketing News Edible Arrangements' VP of marketing explains how the fruit franchiser targeted men for the first time last year http://www.dmnews.com/qa-stephen-thomas-vp-of-marketing-edible-arrangements/article/193141/ Sat, 01 Jan 2011 05:05:00 GMT Edible Arrangements' VP of marketing explains how the fruit franchiser targeted men for the first time last year Direct Marketing News Social media marketing can produce significant return on investment when it is done well, but many companies jump into it without setting clear objectives. http://www.dmnews.com/set-clear-objectives-for-social-success/article/193235/ Sat, 01 Jan 2011 05:05:00 GMT Social media marketing can produce significant return on investment when it is done well, but many companies jump into it without setting clear objectives. Direct Marketing News