
    <rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
      <channel>
        <title>Articles tagged with Leo Burnett from Direct Marketing News</title>
        <link>http://www.dmnews.com/leo-burnett/topic/4182/</link>
        <description>Articles tagged with Leo Burnett from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Shriners Hospitals taps Leo Burnett as AOR</title>
          <description>Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.</description>
          <link>http://www.dmnews.com/shriners-hospitals-taps-leo-burnett-as-aor/article/222180/</link>
          <pubDate>Fri, 06 Jan 2012 20:01:42 GMT</pubDate>
          <itunes:summary>Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>McDonald&apos;s prompts parents to spend more time with kids</title>
          <description>Striking a good work/life balance can be tough, which is why McDonald&apos;s Arabia enlisted Leo Burnett Dubai to spearhead &quot;Family Time Forever.&quot; The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.</description>
          <link>http://www.dmnews.com/mcdonalds-prompts-parents-to-spend-more-time-with-kids/article/220766/</link>
          <pubDate>Sun, 01 Jan 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Striking a good work/life balance can be tough, which is why McDonald&apos;s Arabia enlisted Leo Burnett Dubai to spearhead &quot;Family Time Forever.&quot; The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Sprint taps Digitas Chicago to handle digital</title>
          <description>After four years with Goodby, Silverstein &amp; Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.</description>
          <link>http://www.dmnews.com/sprint-taps-digitas-chicago-to-handle-digital/article/218708/</link>
          <pubDate>Fri, 09 Dec 2011 16:04:39 GMT</pubDate>
          <itunes:summary>After four years with Goodby, Silverstein &amp; Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Choice Hotels selects Doner, Leo Burnett </title>
          <description>Choice Hotels International Inc. has selected Doner Advertising as its creative promotion agency and Leo Burnett USA as its creative advertising agency.</description>
          <link>http://www.dmnews.com/choice-hotels-selects-doner-leo-burnett/article/150878/</link>
          <pubDate>Thu, 27 Aug 2009 16:09:11 GMT</pubDate>
          <itunes:summary>Choice Hotels International Inc. has selected Doner Advertising as its creative promotion agency and Leo Burnett USA as its creative advertising agency.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
      </channel>
    </rss>  
  