http://www.dmnews.com/fundraising/topic/4179/ Articles tagged with fundraising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Brand willing to hijack their own image in order to reinvent themselves will thrive—and other observations on the ground from SXSW 2013. http://www.dmnews.com/sxsw-embracing-the-crowd-with-a-hacker-mentality/article/284818/ Mon, 18 Mar 2013 14:35:43 GMT Brand willing to hijack their own image in order to reinvent themselves will thrive—and other observations on the ground from SXSW 2013. Direct Marketing News Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste. http://www.dmnews.com/krafts-cool-digital-campaign-is-anything-but-cheesy/article/278260/ Fri, 01 Feb 2013 05:00:00 GMT Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste. Direct Marketing News The "Let's Build a Goddamn Tesla Museum" campaign is not going to let Nicola Tesla's lab become a commercial retail space. http://www.dmnews.com/the-oatmeals-tesla-campaign-electrifies/article/260510/ Mon, 01 Oct 2012 04:00:00 GMT The "Let's Build a Goddamn Tesla Museum" campaign is not going to let Nicola Tesla's lab become a commercial retail space. Direct Marketing News FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree. http://www.dmnews.com/fedexs-animated-enchanted-forest-campaign-fails-to-deliver/article/247012/ Sun, 01 Jul 2012 04:00:00 GMT FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree. Direct Marketing News It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time. http://www.dmnews.com/fundraising-on-twitter/article/246453/ Tue, 19 Jun 2012 20:55:10 GMT It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time. Direct Marketing News George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign." http://www.dmnews.com/the-court-of-public-opinion/article/239372/ Wed, 02 May 2012 17:25:06 GMT George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign." Direct Marketing News Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. http://www.dmnews.com/connect-with-power-moms-through-their-trusted-causes/article/231606/ Tue, 13 Mar 2012 04:00:00 GMT Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. Direct Marketing News Electronic Scrip Inc. (ESI) introduced its eScrip program in 1999 to serve as a fundraising conduit for schools and nonprofits to receive a portion of money from consumer purchases at participating merchants. To broaden the merchant base, ESI debuted a group buying program, Bluebird by eScrip, in May. http://www.dmnews.com/forwarding-system-boosts-fundraising-program-results/article/205851/ Fri, 01 Jul 2011 04:00:00 GMT Electronic Scrip Inc. (ESI) introduced its eScrip program in 1999 to serve as a fundraising conduit for schools and nonprofits to receive a portion of money from consumer purchases at participating merchants. To broaden the merchant base, ESI debuted a group buying program, Bluebird by eScrip, in May. Direct Marketing News Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while 
cutting back on mailing costs. DirectMail.com worked with Capital Hospice to define list selects and analyze appeal copy, first by segmenting the nonprofit's donor file. http://www.dmnews.com/hospices-segmentation-leads-to-more-relevant-appeals/article/199196/ Fri, 01 Apr 2011 04:00:00 GMT Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while 
cutting back on mailing costs. DirectMail.com worked with Capital Hospice to define list selects and analyze appeal copy, first by segmenting the nonprofit's donor file. Direct Marketing News Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand. http://www.dmnews.com/the-pursuant-group-acquires-kma-direct-communications/article/194096/ Tue, 11 Jan 2011 23:01:39 GMT Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand. Direct Marketing News