http://www.dmnews.com/experiential-marketing/topic/4178/ Articles tagged with experiential marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In the age of Big Data, marketers need to go "beyond personalization to customization." http://www.dmnews.com/ibm-re-imagine-marketing-with-the-customer-at-center/article/257671/ Wed, 05 Sep 2012 21:23:38 GMT In the age of Big Data, marketers need to go "beyond personalization to customization." Direct Marketing News "Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences. http://www.dmnews.com/now-what-on-delivering-a-brands-promise-at-meaningful-touchpoints/article/248649/ Tue, 10 Jul 2012 04:00:00 GMT "Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences. Direct Marketing News The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York. http://www.dmnews.com/chevy-marketing-exec-tells-magazine-publishers-its-about-survival/article/213579/ Tue, 04 Oct 2011 19:31:55 GMT The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York. Direct Marketing News If I take one lesson away from the National Retail Federation's 100th Annual Big Show it isn't that finding wi-fi at technology-driven trade shows is impossible (we already knew that) or that case studies that don't produce ROI numbers are pointless (we already knew that too). http://www.dmnews.com/the-magic-of-nrfs-big-show-2011/article/194128/ Wed, 12 Jan 2011 16:11:44 GMT If I take one lesson away from the National Retail Federation's 100th Annual Big Show it isn't that finding wi-fi at technology-driven trade shows is impossible (we already knew that) or that case studies that don't produce ROI numbers are pointless (we already knew that too). Direct Marketing News The Offer: Vodafone worked with Amsterdam-based They agency this past summer to promote the launch of Holland's first prepaid Blackberry, the Blackberry Curve. http://www.dmnews.com/vodafone-offers-manicurves/article/193182/ Sat, 01 Jan 2011 05:10:00 GMT The Offer: Vodafone worked with Amsterdam-based They agency this past summer to promote the launch of Holland's first prepaid Blackberry, the Blackberry Curve. Direct Marketing News Stella Artois offered select London pub visitors the chance to participate in a series of scenes produced for a promotion around its Stella Artois Black beer, recently released in the UK. http://www.dmnews.com/stella-takes-brits-for-a-ride/article/193186/ Sat, 01 Jan 2011 05:05:00 GMT Stella Artois offered select London pub visitors the chance to participate in a series of scenes produced for a promotion around its Stella Artois Black beer, recently released in the UK. Direct Marketing News Multichannel beverage campaign improves brand perception through blind taste testing. http://www.dmnews.com/pepsi-max-in-teen-taste-test/article/189757/ Mon, 01 Nov 2010 04:00:00 GMT Multichannel beverage campaign improves brand perception through blind taste testing. Direct Marketing News Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch. http://www.dmnews.com/columbia-sportswear-introduces-omni-heat-with-social-ice-pics/article/179646/ Sun, 26 Sep 2010 23:10:33 GMT Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch. Direct Marketing News http://www.dmnews.com/hsbc-preps-a-ugc-campaign/article/150858/ Thu, 16 Jul 2009 16:56:35 GMT Direct Marketing News