http://www.dmnews.com/agency-client-relationship/topic/4171/ Articles tagged with agency/client relationship from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to ginger.conlon@dmnews.com by June 28. http://www.dmnews.com/marketing-challenge-when-a-counteroffer-is-as-risky-as-a-good-bye/article/295087/ Sat, 01 Jun 2013 04:00:00 GMT Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to ginger.conlon@dmnews.com by June 28. Direct Marketing News Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31. http://www.dmnews.com/marketing-challenge-fire-the-client/article/290065/ Wed, 01 May 2013 04:00:00 GMT Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31. Direct Marketing News Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology. http://www.dmnews.com/qa-joanne-kim-partner-chief-idea-officer-marcus-thomas/article/286048/ Mon, 01 Apr 2013 04:00:00 GMT Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology. Direct Marketing News Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman. http://www.dmnews.com/lean-mean-freelancing-machines/article/282938/ Tue, 05 Mar 2013 14:30:00 GMT Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman. Direct Marketing News Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design. http://www.dmnews.com/qa-jason-gaboriau-vp-ecd-crispin-porter-bogusky/article/281627/ Fri, 01 Mar 2013 05:00:00 GMT Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design. Direct Marketing News Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill. http://www.dmnews.com/qa-tripp-westbrook-ecd-firehouse/article/278267/ Fri, 01 Feb 2013 05:00:00 GMT Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill. Direct Marketing News Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey. http://www.dmnews.com/cmos-declare-2013-the-year-of-digital/article/270989/ Mon, 03 Dec 2012 22:02:11 GMT Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey. Direct Marketing News Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story. http://www.dmnews.com/digital-technology-that-goes-well-beyond-creativity/article/270026/ Sat, 01 Dec 2012 05:00:00 GMT Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story. Direct Marketing News The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients. http://www.dmnews.com/40-under-40-whats-the-best-thing-a-customer-ever-said-to-you/article/266287/ Thu, 01 Nov 2012 04:00:00 GMT The 2012 Direct Marketing News 40 Under 40 on the best compliments they've ever received from customers and clients. Direct Marketing News If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice. http://www.dmnews.com/the-why-revolution-why-what-got-overthrown/article/260586/ Tue, 25 Sep 2012 04:00:00 GMT If the customer wants to do a marketing campaign and no one asks why, then maybe that customer hasn't had the benefit of expert outside advice. Direct Marketing News