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        <title>Articles tagged with YouTube from Direct Marketing News</title>
        <link>http://www.dmnews.com/youtube/topic/4166/</link>
        <description>Articles tagged with YouTube from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Your Brand is Alive: News From the Digitas NewFront</title>
          <description>Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.</description>
          <link>http://www.dmnews.com/your-brand-is-alive-news-from-the-digitas-newfront/article/291758/</link>
          <pubDate>Thu, 02 May 2013 19:26:05 GMT</pubDate>
          <itunes:summary>Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>U.S. Marines&apos; YouTube Page features Pandora-like Channel</title>
          <description>Launched last December, the Marine&apos;s new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.</description>
          <link>http://www.dmnews.com/us-marines-youtube-page-features-pandora-like-channel/article/281621/</link>
          <pubDate>Fri, 01 Mar 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Launched last December, the Marine&apos;s new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>AARP Adapts its Marketing Channels</title>
          <description>More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.</description>
          <link>http://www.dmnews.com/aarp-adapts-its-marketing-channels/article/273879/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters</title>
          <description>It&apos;s never a good sign if a potential customer can&apos;t even find a brand&apos;s website—or its social channels. Such is the case with Bosch Power Tools.</description>
          <link>http://www.dmnews.com/one-power-tool-company-drills-down-into-the-brand-experience-while-its-competitor-sputters/article/274008/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>It&apos;s never a good sign if a potential customer can&apos;t even find a brand&apos;s website—or its social channels. Such is the case with Bosch Power Tools.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>DreamWorking a marketing mix</title>
          <description>DreamWorks Animation&apos;s CMO Anne Globe needs to sell a secret history.</description>
          <link>http://www.dmnews.com/dreamworking-a-marketing-mix/article/265238/</link>
          <pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate>
          <itunes:summary>DreamWorks Animation&apos;s CMO Anne Globe needs to sell a secret history.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Rainforest Alliance says: Follow the Frog</title>
          <description>As part of the Rainforest Alliance&apos;s annual &quot;Follow the Frog&quot; week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.</description>
          <link>http://www.dmnews.com/rainforest-alliance-says-follow-the-frog/article/265537/</link>
          <pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate>
          <itunes:summary>As part of the Rainforest Alliance&apos;s annual &quot;Follow the Frog&quot; week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Irish tourism targets harried Londoners during Olympics</title>
          <description>Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to &quot;Escape the Madness&quot; wrought on the city by the Olympics.</description>
          <link>http://www.dmnews.com/irish-tourism-targets-harried-londoners-during-olympics/article/256280/</link>
          <pubDate>Sat, 01 Sep 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to &quot;Escape the Madness&quot; wrought on the city by the Olympics.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Vegetate or activate: four tips for online video interactivity</title>
          <description>Interactive video formats used to be a niche specialty—but there&apos;s no more fertile a time than now for marketers to seize the opportunity of video interactivity.</description>
          <link>http://www.dmnews.com/vegetate-or-activate-four-tips-for-online-video-interactivity/article/252536/</link>
          <pubDate>Mon, 30 Jul 2012 19:56:58 GMT</pubDate>
          <itunes:summary>Interactive video formats used to be a niche specialty—but there&apos;s no more fertile a time than now for marketers to seize the opportunity of video interactivity.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Web video&apos;s targeting versus TV&apos;s reach</title>
          <description>Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim.</description>
          <link>http://www.dmnews.com/web-videos-targeting-versus-tvs-reach/article/247017/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Smart marketers don&apos;t need to target you — you can do it for them</title>
          <description>Video advertising gets personal with Youtube and Hulu&apos;s latest ad selections.</description>
          <link>http://www.dmnews.com/smart-marketers-dont-need-to-target-you-you-can-do-it-for-them/article/244188/</link>
          <pubDate>Mon, 04 Jun 2012 17:57:37 GMT</pubDate>
          <itunes:summary>Video advertising gets personal with Youtube and Hulu&apos;s latest ad selections.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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