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        <title>Articles tagged with Youth marketing from Direct Marketing News</title>
        <link>http://www.dmnews.com/youth-marketing/topic/4165/</link>
        <description>Articles tagged with Youth marketing from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Awareness Effort Spreads the Word on Chlamydia</title>
          <description>&quot;Friends with benefits&quot; is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.</description>
          <link>http://www.dmnews.com/awareness-effort-spreads-the-word-on-chlamydia/article/290565/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>&quot;Friends with benefits&quot; is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Microsoft&apos;s Xbox Runs 360s Around Sony&apos;s PlayStation 3</title>
          <description>Game time: Who wins when it comes to marketing, Sony&apos;s PlayStation 3 or Microsoft&apos;s Xbox 360?</description>
          <link>http://www.dmnews.com/microsofts-xbox-runs-360s-around-sonys-playstation-3/article/281618/</link>
          <pubDate>Fri, 01 Mar 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Game time: Who wins when it comes to marketing, Sony&apos;s PlayStation 3 or Microsoft&apos;s Xbox 360?</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>COPPA: Not Child&apos;s Play</title>
          <description>It&apos;s a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.</description>
          <link>http://www.dmnews.com/coppa-not-childs-play/article/277987/</link>
          <pubDate>Fri, 01 Feb 2013 05:00:00 GMT</pubDate>
          <itunes:summary>It&apos;s a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The benefits of treating brands like subscribers</title>
          <description>It doesn&apos;t take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.</description>
          <link>http://www.dmnews.com/the-benefits-of-treating-brands-like-subscribers/article/269733/</link>
          <pubDate>Fri, 30 Nov 2012 12:00:00 GMT</pubDate>
          <itunes:summary>It doesn&apos;t take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>DreamWorking a marketing mix</title>
          <description>DreamWorks Animation&apos;s CMO Anne Globe needs to sell a secret history.</description>
          <link>http://www.dmnews.com/dreamworking-a-marketing-mix/article/265238/</link>
          <pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate>
          <itunes:summary>DreamWorks Animation&apos;s CMO Anne Globe needs to sell a secret history.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Marketing to millennials by a millennial</title>
          <description>What a Direct Marketing News millennial wants marketers to know.</description>
          <link>http://www.dmnews.com/marketing-to-millennials-by-a-millennial/article/263963/</link>
          <pubDate>Tue, 16 Oct 2012 21:31:49 GMT</pubDate>
          <itunes:summary>What a Direct Marketing News millennial wants marketers to know.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Kids today: You can&apos;t sell them anything</title>
          <description>Brands that want to continue to have paying customers need to figure out how to market to the next generation.</description>
          <link>http://www.dmnews.com/kids-today-you-cant-sell-them-anything/article/256381/</link>
          <pubDate>Sat, 01 Sep 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Brands that want to continue to have paying customers need to figure out how to market to the next generation.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>More pencils, more books—and more teacher&apos;s dirty looks</title>
          <description>Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it&apos;s time to kick-start back-to-school shopping.</description>
          <link>http://www.dmnews.com/more-pencils-more-booksand-more-teachers-dirty-looks/article/254810/</link>
          <pubDate>Thu, 16 Aug 2012 13:30:00 GMT</pubDate>
          <itunes:summary>Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it&apos;s time to kick-start back-to-school shopping.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Brands must entertain young audiences to drive engagement</title>
          <description>Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.</description>
          <link>http://www.dmnews.com/brands-must-entertain-young-audiences-to-drive-engagement/article/251391/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The young and the hip drink in rum brand&apos;s messaging</title>
          <description>Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.</description>
          <link>http://www.dmnews.com/the-young-and-the-hip-drink-in-rum-brands-messaging/article/251386/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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