http://www.dmnews.com/yahoo/topic/4164/ Articles tagged with Yahoo from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe. http://www.dmnews.com/bing-the-mean-girl-of-the-search-engine-world/article/260758/ Tue, 25 Sep 2012 23:12:27 GMT In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe. Direct Marketing News Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network. http://www.dmnews.com/going-against-google-microsoft-and-yahoo-rebrand-alliance/article/258386/ Mon, 10 Sep 2012 22:01:40 GMT Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network. Direct Marketing News Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO. http://www.dmnews.com/yahoo-appoints-lockerz-ceo-as-new-cmo/article/256487/ Tue, 28 Aug 2012 18:29:51 GMT Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO. Direct Marketing News Time sheets and taxes are not my department, but resumes are. http://www.dmnews.com/lessons-to-learn-from-yahoos-resumegate/article/247316/ Sun, 01 Jul 2012 04:00:00 GMT Time sheets and taxes are not my department, but resumes are. Direct Marketing News AOL's shares shot up roughly 37% following reports on April 9 that the ink is drying on a deal to sell Microsoft Corp. more than 800 patents for $1.056 billion, AOL confirmed to Direct Marketing News. http://www.dmnews.com/microsoft-buys-800-aol-patents-for-1-billion/article/235754/ Mon, 09 Apr 2012 19:02:59 GMT AOL's shares shot up roughly 37% following reports on April 9 that the ink is drying on a deal to sell Microsoft Corp. more than 800 patents for $1.056 billion, AOL confirmed to Direct Marketing News. Direct Marketing News The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online. http://www.dmnews.com/white-house-unveils-consumer-privacy-bill-of-rights/article/229032/ Thu, 23 Feb 2012 17:11:25 GMT The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online. Direct Marketing News U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier. http://www.dmnews.com/study-us-search-spend-up-14/article/223153/ Fri, 13 Jan 2012 21:08:47 GMT U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier. Direct Marketing News I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. http://www.dmnews.com/yahoo-can-buy-itself-back-into-the-display-market/article/222266/ Mon, 09 Jan 2012 15:00:00 GMT I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. Direct Marketing News Yahoo has named PayPal president Scott Thompson its CEO, effective Jan. 9, according to a company statement. Thompson will replace Carol Bartz, who was ousted in September. Tim Morse, who has been leading Yahoo in the interim, will return to his position as CFO. http://www.dmnews.com/former-paypal-president-named-yahoo-ceo/article/221698/ Wed, 04 Jan 2012 15:11:11 GMT Yahoo has named PayPal president Scott Thompson its CEO, effective Jan. 9, according to a company statement. Thompson will replace Carol Bartz, who was ousted in September. Tim Morse, who has been leading Yahoo in the interim, will return to his position as CFO. Direct Marketing News Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms. http://www.dmnews.com/online-publishers-squeeze-out-middlemen/article/220726/ Sun, 01 Jan 2012 05:00:00 GMT Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms. Direct Marketing News