http://www.dmnews.com/wpp/topic/4163/ Articles tagged with WPP from Direct Marketing News Direct Marketing News web@haymarketmedia.com no WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year. http://www.dmnews.com/wpp-group-havas-revenues-increase/article/230081/ Thu, 01 Mar 2012 15:53:13 GMT WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year. Direct Marketing News As tablets and smartphones evolve into the de facto "remote control" of our lives, the kinds of services that clients are demanding from their agencies is also changing. http://www.dmnews.com/agencies-must-keep-up-with-mobile/article/228901/ Thu, 01 Mar 2012 05:00:00 GMT As tablets and smartphones evolve into the de facto "remote control" of our lives, the kinds of services that clients are demanding from their agencies is also changing. Direct Marketing News Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13. http://www.dmnews.com/ogilvyone-ny-chief-creative-officer-resigns/article/223166/ Fri, 13 Jan 2012 22:11:42 GMT Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13. Direct Marketing News Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies. http://www.dmnews.com/levis-taps-wunderman-as-first-global-digital-agency/article/221986/ Thu, 05 Jan 2012 20:00:22 GMT Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies. Direct Marketing News For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company. http://www.dmnews.com/agency-as-a-service-portrays-new-business-strategy-model/article/220600/ Sun, 01 Jan 2012 05:00:00 GMT For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company. Direct Marketing News After more than a six-month long agency review process, Best Buy announced it has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy public relations representative Lisa Hawks. http://www.dmnews.com/best-buy-adds-chi-wunderman-to-its-roster/article/220422/ Wed, 21 Dec 2011 20:24:06 GMT After more than a six-month long agency review process, Best Buy announced it has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy public relations representative Lisa Hawks. Direct Marketing News After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7. http://www.dmnews.com/sprint-taps-digitas-chicago-to-handle-digital/article/218708/ Fri, 09 Dec 2011 16:04:39 GMT After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7. Direct Marketing News WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition. http://www.dmnews.com/247-real-media-boosts-video-ad-offerings-with-panache-acquisition/article/218230/ Tue, 06 Dec 2011 16:00:12 GMT WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition. Direct Marketing News WPP Group's third-quarter revenue hit $3.95 billion, a 13% increase compared with the prior year, the Dublin-based holding company reported on Oct. 28. http://www.dmnews.com/wpp-revenue-up-13/article/215583/ Fri, 28 Oct 2011 18:41:46 GMT WPP Group's third-quarter revenue hit $3.95 billion, a 13% increase compared with the prior year, the Dublin-based holding company reported on Oct. 28. Direct Marketing News Direct Marketing News talked with Sir Martin Sorrell, CEO of holding company WPP Group, on Sept. 20 after he spoke at the "Brasil Inc. 2011" event in New York. http://www.dmnews.com/qa-sir-martin-sorrell-ceo-wpp-group/article/212814/ Sun, 25 Sep 2011 18:58:31 GMT Direct Marketing News talked with Sir Martin Sorrell, CEO of holding company WPP Group, on Sept. 20 after he spoke at the "Brasil Inc. 2011" event in New York. Direct Marketing News