http://www.dmnews.com/word-of-mouth/topic/4162/ Articles tagged with word of mouth from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Advocate customers want to sing your praises, so give them a stage and a mic http://www.dmnews.com/dont-hold-back-your-evangelists/article/280528/ Fri, 15 Feb 2013 14:48:49 GMT Advocate customers want to sing your praises, so give them a stage and a mic Direct Marketing News The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share. http://www.dmnews.com/huggies-ups-the-ante-on-social-media/article/272575/ Thu, 13 Dec 2012 22:44:00 GMT The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share. Direct Marketing News Please, solve my problem before you ask for a referral. http://www.dmnews.com/word-of-mouth-marketing-gone-awry/article/265505/ Fri, 26 Oct 2012 13:42:07 GMT Please, solve my problem before you ask for a referral. Direct Marketing News Moving residences prompts purchases, but also tests customers' loyalty to current providers. http://www.dmnews.com/customer-loyalty-is-a-moving-target/article/262685/ Mon, 08 Oct 2012 16:22:08 GMT Moving residences prompts purchases, but also tests customers' loyalty to current providers. Direct Marketing News Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line. http://www.dmnews.com/green-mountain-coffee-gains-buzz-with-fair-trade-awareness-campaign/article/260506/ Mon, 01 Oct 2012 04:00:00 GMT Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line. Direct Marketing News All I really need to know about marketing I learned on summer vacation. http://www.dmnews.com/lessons-from-pizza-pie-charts/article/251699/ Wed, 01 Aug 2012 04:00:00 GMT All I really need to know about marketing I learned on summer vacation. Direct Marketing News School is out for summer, but for marketers, dealing with teens is a year-round learning process. http://www.dmnews.com/word-of-mouth-drives-teen-conversions/article/247170/ Sun, 01 Jul 2012 04:00:00 GMT School is out for summer, but for marketers, dealing with teens is a year-round learning process. Direct Marketing News Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. http://www.dmnews.com/connect-with-power-moms-through-their-trusted-causes/article/231606/ Tue, 13 Mar 2012 04:00:00 GMT Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. Direct Marketing News Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings. http://www.dmnews.com/vitalsmarts-focuses-on-crm-and-client-acquisition/article/217244/ Thu, 01 Dec 2011 05:00:00 GMT Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings. Direct Marketing News LBi International acquired social media marketing agency Mr Youth for approximately $40 million to $50 million, Luke Taylor, CEO of LBi, told Direct Marketing News. http://www.dmnews.com/lbi-acquires-mr-youth/article/216763/ Mon, 14 Nov 2011 21:51:24 GMT LBi International acquired social media marketing agency Mr Youth for approximately $40 million to $50 million, Luke Taylor, CEO of LBi, told Direct Marketing News. Direct Marketing News