http://www.dmnews.com/women/topic/4161/ Articles tagged with women from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women. http://www.dmnews.com/lean-in-lean-back-sit-down-stand-upor-whatever-works-for-you/article/288958/ Fri, 19 Apr 2013 11:00:00 GMT Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women. Direct Marketing News You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event. http://www.dmnews.com/putting-the-excellence-in-xx/article/285371/ Fri, 22 Mar 2013 11:00:00 GMT You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event. Direct Marketing News If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do? http://www.dmnews.com/november-2012-marketing-challenge-answers/article/273957/ Tue, 01 Jan 2013 05:00:00 GMT If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do? Direct Marketing News Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. http://www.dmnews.com/connect-with-power-moms-through-their-trusted-causes/article/231606/ Tue, 13 Mar 2012 04:00:00 GMT Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. Direct Marketing News According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined. http://www.dmnews.com/the-consumer-is-your-wife-sister-mother-girlfriend-niece-/article/229657/ Tue, 28 Feb 2012 05:00:00 GMT According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined. Direct Marketing News I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing. http://www.dmnews.com/as-if-bratz-dolls-arent-bad-enough-pink-lego/article/224554/ Tue, 24 Jan 2012 21:50:38 GMT I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing. Direct Marketing News Women are more likely to begin shopping and researching products online after becoming a parent, according to the findings of Totsy's first annual "Mom Shopping Trends" report. http://www.dmnews.com/women-more-likely-to-shop-research-products-online-after-giving-birth-report/article/198881/ Tue, 22 Mar 2011 15:50:38 GMT Women are more likely to begin shopping and researching products online after becoming a parent, according to the findings of Totsy's first annual "Mom Shopping Trends" report. Direct Marketing News Women's specialty retailer Chico's FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010. Kent Kleeberger, EVP, CFO and treasurer of the company, said it spent more on e-marketing initiatives across all three Chico's brands. http://www.dmnews.com/chicos-boosts-marketing-spend-2010-sales-improve/article/196862/ Wed, 23 Feb 2011 14:55:56 GMT Women's specialty retailer Chico's FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010. Kent Kleeberger, EVP, CFO and treasurer of the company, said it spent more on e-marketing initiatives across all three Chico's brands. Direct Marketing News http://www.dmnews.com/strong-enough-for-a-man-but/article/150727/ Fri, 08 May 2009 14:28:34 GMT Direct Marketing News http://www.dmnews.com/b-schools-get-back-to-basics/article/150568/ Wed, 21 Jan 2009 18:01:05 GMT Direct Marketing News