
    <rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
      <channel>
        <title>Articles tagged with UGC from Direct Marketing News</title>
        <link>http://www.dmnews.com/ugc/topic/4140/</link>
        <description>Articles tagged with UGC from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Don&apos;t Get Lost in Translation</title>
          <description>Enterprise crowdsourcing unlocks value of online content for marketers.</description>
          <link>http://www.dmnews.com/dont-get-lost-in-translation/article/288132/</link>
          <pubDate>Tue, 09 Apr 2013 20:18:07 GMT</pubDate>
          <itunes:summary>Enterprise crowdsourcing unlocks value of online content for marketers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Doritos scores again using UGC in its &apos;Crash the Super Bowl&apos; campaign</title>
          <description>It&apos;s been a tough year for advertising, but Super Bowl Sunday — the pantheon of advertising greatness — was our time to shine. Advertisers shell out $2.8 million for a chance to showcase their brand to more than 80 million viewers.</description>
          <link>http://www.dmnews.com/doritos-scores-again-using-ugc-in-its-crash-the-super-bowl-campaign/article/163691/</link>
          <pubDate>Mon, 15 Feb 2010 05:00:00 GMT</pubDate>
          <itunes:summary>It&apos;s been a tough year for advertising, but Super Bowl Sunday — the pantheon of advertising greatness — was our time to shine. Advertisers shell out $2.8 million for a chance to showcase their brand to more than 80 million viewers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>HSBC preps a UGC campaign</title>
          <description></description>
          <link>http://www.dmnews.com/hsbc-preps-a-ugc-campaign/article/150858/</link>
          <pubDate>Thu, 16 Jul 2009 16:56:35 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Subway could benefit from Chuck fans</title>
          <description></description>
          <link>http://www.dmnews.com/subway-could-benefit-from-chuck-fans/article/150711/</link>
          <pubDate>Fri, 24 Apr 2009 19:35:52 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>When ads become art</title>
          <description></description>
          <link>http://www.dmnews.com/when-ads-become-art/article/150591/</link>
          <pubDate>Wed, 11 Feb 2009 15:24:11 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
      </channel>
    </rss>  
  