http://www.dmnews.com/tv/topic/4136/ Articles tagged with TV from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The cable company's advertising and sales division aims to show businesses that cable is anything but static http://www.dmnews.com/time-warner-cable-media-urges-businesses-to-tune-in-to-cable/article/299236/ Tue, 18 Jun 2013 16:30:14 GMT The cable company's advertising and sales division aims to show businesses that cable is anything but static Direct Marketing News In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? http://www.dmnews.com/which-iconic-luxury-automobile-brand-has-the-drive-to-finish-first/article/286346/ Mon, 01 Apr 2013 04:00:00 GMT In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? Direct Marketing News Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan. http://www.dmnews.com/sprint-calls-all-iphone-5-users-roaming-photojournalists/article/281607/ Fri, 01 Mar 2013 05:00:00 GMT Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan. Direct Marketing News Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well. http://www.dmnews.com/brand-integration-delivers-a-star-performance/article/276732/ Fri, 18 Jan 2013 19:33:01 GMT Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well. Direct Marketing News Marketers focus on the three W's (who, what, and where) when targeting digital consumers http://www.dmnews.com/a-decade-of-digital-detonation/article/267590/ Fri, 09 Nov 2012 13:00:00 GMT Marketers focus on the three W's (who, what, and where) when targeting digital consumers Direct Marketing News In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead? http://www.dmnews.com/in-five-years-will-tablets-and-smartphones-surpass-pcs-in-e-commerce-sales/article/230716/ Sun, 01 Apr 2012 04:00:00 GMT In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead? Direct Marketing News HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1. http://www.dmnews.com/hsn-partners-with-universal-pictures-for-multichannel-campaign/article/233932/ Tue, 27 Mar 2012 18:11:57 GMT HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1. Direct Marketing News Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements. http://www.dmnews.com/ford-launches-gamification-campaign/article/233459/ Fri, 23 Mar 2012 18:42:57 GMT Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements. Direct Marketing News The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it. http://www.dmnews.com/the-troll-did-it/article/233021/ Wed, 21 Mar 2012 15:41:07 GMT The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it. Direct Marketing News Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. http://www.dmnews.com/marketers-prolong-tv-centric-approach/article/229097/ Thu, 01 Mar 2012 05:00:00 GMT Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. Direct Marketing News