http://www.dmnews.com/targeting/topic/4106/ Articles tagged with targeting from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose. http://www.dmnews.com/dont-interrupt-me-best-practices-for-loyalty-in-mobile/article/295478/ Mon, 03 Jun 2013 11:00:00 GMT Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose. Direct Marketing News Data and analytics help marketers find their lead generation rhythm. http://www.dmnews.com/let-data-take-the-lead/article/295085/ Sat, 01 Jun 2013 04:00:00 GMT Data and analytics help marketers find their lead generation rhythm. Direct Marketing News To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive. http://www.dmnews.com/stepping-up-to-big-ticket-sales/article/295204/ Sat, 01 Jun 2013 04:00:00 GMT To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive. Direct Marketing News Use loyalty data to identify key target segments and get more revenue from existing customers. http://www.dmnews.com/finding-the-real-low-hanging-fruit/article/294851/ Fri, 24 May 2013 17:55:08 GMT Use loyalty data to identify key target segments and get more revenue from existing customers. Direct Marketing News Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing. http://www.dmnews.com/direct-marketing-more-relevant-than-ever/article/291636/ Thu, 02 May 2013 13:01:04 GMT Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing. Direct Marketing News The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. http://www.dmnews.com/ski-campaign-lifts-travel-marketing-to-new-heights/article/290954/ Wed, 01 May 2013 04:00:00 GMT The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. Direct Marketing News Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. http://www.dmnews.com/can-marketing-make-three-times-a-charm/article/290792/ Fri, 26 Apr 2013 19:41:51 GMT Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. Direct Marketing News 5 ways direct marketers at any size company can harness mobile marketing to connect with customers. http://www.dmnews.com/why-mobile-shouldnt-scare-small-business-marketers/article/290772/ Fri, 26 Apr 2013 16:54:45 GMT 5 ways direct marketers at any size company can harness mobile marketing to connect with customers. Direct Marketing News Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity, http://www.dmnews.com/the-proliferation-of-data-use-cases/article/290680/ Fri, 26 Apr 2013 14:49:53 GMT Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity, Direct Marketing News Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable. http://www.dmnews.com/its-always-about-the-experience/article/289947/ Mon, 22 Apr 2013 16:52:19 GMT Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable. Direct Marketing News