http://www.dmnews.com/sustainability/topic/4104/ Articles tagged with sustainability from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them. http://www.dmnews.com/winning-the-zero-sum-game/article/274991/ Mon, 07 Jan 2013 14:00:00 GMT Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them. Direct Marketing News The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings. http://www.dmnews.com/coca-cola-names-cmo-perez-chief-sustainability-officer/article/203335/ Fri, 20 May 2011 15:25:06 GMT The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings. Direct Marketing News http://www.dmnews.com/the-carbon-footprint-of-toothpaste/article/150787/ Thu, 16 Jul 2009 16:27:13 GMT Direct Marketing News