http://www.dmnews.com/super-bowl/topic/4102/ Articles tagged with Super Bowl from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention? http://www.dmnews.com/congrats-baltimore-ravens-but-what-about-those-commercials/article/278991/ Mon, 04 Feb 2013 21:27:22 GMT The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention? Direct Marketing News The business of NFL football is much more than the game on Sunday. http://www.dmnews.com/sudden-death-the-ravens-niners-through-a-marketing-lens/article/278571/ Fri, 01 Feb 2013 16:51:29 GMT The business of NFL football is much more than the game on Sunday. Direct Marketing News Consumers come for the game, but they stay for the commercials. http://www.dmnews.com/infographic-marketers-tackle-the-super-bowl/article/278387/ Fri, 01 Feb 2013 12:00:00 GMT Consumers come for the game, but they stay for the commercials. Direct Marketing News Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans. http://www.dmnews.com/special-days-like-the-super-bowl-call-for-special-strategies/article/278290/ Wed, 30 Jan 2013 21:27:41 GMT Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans. Direct Marketing News Mars Chocolate North America launches a new integrated campaign that kicks off in time for the Super Bowl. http://www.dmnews.com/mms-game-day-strategy-marketing-integration/article/277926/ Tue, 29 Jan 2013 14:00:00 GMT Mars Chocolate North America launches a new integrated campaign that kicks off in time for the Super Bowl. Direct Marketing News Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy. http://www.dmnews.com/super-bowl-buy-in/article/257461/ Tue, 04 Sep 2012 18:28:35 GMT Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy. Direct Marketing News Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower. http://www.dmnews.com/mobile-commerce-the-next-phase/article/236120/ Thu, 19 Apr 2012 04:00:00 GMT Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower. Direct Marketing News Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. http://www.dmnews.com/marketers-prolong-tv-centric-approach/article/229097/ Thu, 01 Mar 2012 05:00:00 GMT Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. Direct Marketing News The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF. http://www.dmnews.com/hersheys-attacked-in-ad-by-child-labor-organization/article/225537/ Tue, 31 Jan 2012 19:43:17 GMT The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF. Direct Marketing News Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy. http://www.dmnews.com/dont-be-fooled-crowdsourcing-has-more-to-do-with-cost-savings-than-fan-rallying/article/216271/ Tue, 08 Nov 2011 15:56:03 GMT Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy. Direct Marketing News