http://www.dmnews.com/sports/topic/4097/ Articles tagged with sports from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier. http://www.dmnews.com/tennis-star-sexes-up-classic-champagne-brand/article/278258/ Fri, 01 Feb 2013 05:00:00 GMT Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier. Direct Marketing News "Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx. http://www.dmnews.com/fedex-aims-for-a-hole-in-one-with-its-pga-campaign/article/265300/ Thu, 01 Nov 2012 04:00:00 GMT "Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx. Direct Marketing News In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes. http://www.dmnews.com/fisher-nuts-aims-for-home-run/article/242649/ Fri, 01 Jun 2012 04:00:00 GMT In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes. Direct Marketing News By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes http://www.dmnews.com/the-top-five-jeremy-linvolvo-tv-ad-taglines/article/232870/ Tue, 20 Mar 2012 17:03:56 GMT By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes Direct Marketing News Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards. http://www.dmnews.com/golf-warehouse-ties-gift-cards-to-facebook-credits/article/192941/ Fri, 17 Dec 2010 00:30:00 GMT Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards. Direct Marketing News After sitting out of Super Bowl advertising for the last two years, General Motors is back in the game, according to a report in the 'The Wall Street Journal.' http://www.dmnews.com/gm-to-return-to-super-bowl-advertising/article/171935/ Tue, 08 Jun 2010 15:00:00 GMT After sitting out of Super Bowl advertising for the last two years, General Motors is back in the game, according to a report in the 'The Wall Street Journal.' Direct Marketing News Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics http://www.dmnews.com/perry-cooper-svp-direct-and-digital-marketing-nhl/article/169594/ Mon, 03 May 2010 18:57:00 GMT Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics Direct Marketing News Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics. http://www.dmnews.com/nhl-makes-power-play-with-data/article/168884/ Mon, 03 May 2010 04:00:00 GMT Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics. Direct Marketing News Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5. http://www.dmnews.com/pac-10-conference-names-leighton-its-first-cmo/article/165080/ Thu, 04 Mar 2010 18:43:40 GMT Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5. Direct Marketing News The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa. http://www.dmnews.com/cmo-council-to-launch-contest-to-promote-south-africa/article/164790/ Tue, 02 Mar 2010 22:04:00 GMT The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa. Direct Marketing News