http://www.dmnews.com/salesforce/topic/4073/ Articles tagged with Salesforce from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff. http://www.dmnews.com/benioff-facebook-and-cmo-spending-influence-enterprise-tech/article/259841/ Wed, 19 Sep 2012 21:30:00 GMT The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff. Direct Marketing News Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media. http://www.dmnews.com/salesforcecom-combines-social-investments-for-marketing-cloud/article/259802/ Wed, 19 Sep 2012 20:19:57 GMT Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media. Direct Marketing News There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center. http://www.dmnews.com/linking-marketing-and-customer-service-data-to-get-close-to-customers/article/258570/ Tue, 11 Sep 2012 21:52:40 GMT There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center. Direct Marketing News Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8. http://www.dmnews.com/salesforce-vet-named-president-of-buddy-media/article/231171/ Thu, 08 Mar 2012 17:18:25 GMT Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8. Direct Marketing News At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool. http://www.dmnews.com/social-marketers-may-the-salesforce-be-with-you/article/217903/ Wed, 30 Nov 2011 21:24:14 GMT At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool. Direct Marketing News Salesforce.com on Sept. 21 acquired the cloud services customer service company Assistly, to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO. http://www.dmnews.com/salesforcecom-acquires-assistly-but-stock-falls-after-insider-trading-report/article/212562/ Wed, 21 Sep 2011 21:49:49 GMT Salesforce.com on Sept. 21 acquired the cloud services customer service company Assistly, to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO. Direct Marketing News Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011. http://www.dmnews.com/salesforcecom-revenue-marketing-expenses-up-in-fiscal-q1/article/203242/ Thu, 19 May 2011 20:27:51 GMT Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011. Direct Marketing News In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could. http://www.dmnews.com/integrate-marketing-automation-sales-force-automation-and-e-mail-marketing/article/198941/ Wed, 23 Mar 2011 13:57:01 GMT In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could. Direct Marketing News I'm at Salesforce.com's Cloud2 event this morning. I'll be doing my best to fill you in on what goes on while CEO Marc Benioff speaks. http://www.dmnews.com/live-blog-salesforcecom-cloud2-event/article/167581/ Thu, 08 Apr 2010 14:14:22 GMT I'm at Salesforce.com's Cloud2 event this morning. I'll be doing my best to fill you in on what goes on while CEO Marc Benioff speaks. Direct Marketing News http://www.dmnews.com/acxiom-salesforce-add-to-leadership-teams/article/150816/ Tue, 25 Aug 2009 16:59:06 GMT Direct Marketing News