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        <title>Articles tagged with roundtable from Direct Marketing News</title>
        <link>http://www.dmnews.com/roundtable/topic/4072/</link>
        <description>Articles tagged with roundtable from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Don&apos;t Fear the Data</title>
          <description>Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.</description>
          <link>http://www.dmnews.com/dont-fear-the-data/article/290061/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Customer engagement vital to email strategy</title>
          <description>Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy.</description>
          <link>http://www.dmnews.com/customer-engagement-vital-to-email-strategy/article/202979/</link>
          <pubDate>Wed, 01 Jun 2011 04:00:00 GMT</pubDate>
          <itunes:summary>Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          <enclosure url="http://media.dmnews.com/audios/24/strongmailedit1_5821.mp3" type="audio/mpeg" />

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        <item>
          <title>Traditional and digital marketing thrive in tandem</title>
          <description>Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives.</description>
          <link>http://www.dmnews.com/traditional-and-digital-marketing-thrive-in-tandem/article/199206/</link>
          <pubDate>Fri, 01 Apr 2011 04:00:00 GMT</pubDate>
          <itunes:summary>Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          <enclosure url="http://media.dmnews.com/audios/22/roundtable_kodak_5475.mp3" type="audio/mpeg" />

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          <title>Integrated marketing begins with experience</title>
          <description>Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.</description>
          <link>http://www.dmnews.com/integrated-marketing-begins-with-experience/article/191071/</link>
          <pubDate>Wed, 01 Dec 2010 05:00:00 GMT</pubDate>
          <itunes:summary>Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          <enclosure url="http://media.dmnews.com/audios/24/curtis_tingle_5946.mp3" type="audio/mpeg" />

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          <title>Risky business at the DMNews Creative Jam</title>
          <description></description>
          <link>http://www.dmnews.com/risky-business-at-the-dmnews-creative-jam/article/150648/</link>
          <pubDate>Thu, 19 Mar 2009 19:22:18 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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