http://www.dmnews.com/rewards-program/topic/4065/ Articles tagged with rewards program from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The barbecue chain shares the secret sauce in its tasty loyalty strategy. http://www.dmnews.com/anatomy-of-a-loyalty-program-armadillo-willys/article/286536/ Mon, 01 Apr 2013 04:00:00 GMT The barbecue chain shares the secret sauce in its tasty loyalty strategy. Direct Marketing News Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom. http://www.dmnews.com/russo-marine-customers-vie-to-save-a-boatload/article/251408/ Wed, 01 Aug 2012 04:00:00 GMT Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom. Direct Marketing News Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest. http://www.dmnews.com/southwest-airlines-rapid-rewards-forms-agreement-with-freecreditscorecom/article/232419/ Fri, 16 Mar 2012 20:44:02 GMT Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest. Direct Marketing News What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin? http://www.dmnews.com/delivered-targeted-consumer-emails/article/225044/ Wed, 01 Feb 2012 05:00:00 GMT What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin? Direct Marketing News Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults. http://www.dmnews.com/teenage-apparel-retailers-struggle-to-integrate-across-marketing-channels/article/225120/ Wed, 01 Feb 2012 05:00:00 GMT Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults. Direct Marketing News Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world. http://www.dmnews.com/gamestop-cmo-sees-crm-as-key/article/212403/ Sat, 01 Oct 2011 04:00:00 GMT Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world. Direct Marketing News American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company. http://www.dmnews.com/american-express-launches-facebook-deals-rewards-applications/article/207828/ Tue, 19 Jul 2011 15:36:38 GMT American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company. Direct Marketing News MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite. http://www.dmnews.com/mastercard-campaign-highlights-world-elite-benefits/article/202976/ Mon, 16 May 2011 18:34:38 GMT MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite. Direct Marketing News Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. http://www.dmnews.com/marriott-and-jetblue-launch-joint-loyalty-program-initiative/article/201964/ Mon, 02 May 2011 18:45:06 GMT Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. Direct Marketing News Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will feature free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits. Intercontinental Hotels Group also said this week that it will relaunch parts of its loyalty platform in the next three months. http://www.dmnews.com/carlson-relaunches-loyalty-program/article/199682/ Thu, 31 Mar 2011 17:40:02 GMT Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will feature free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits. Intercontinental Hotels Group also said this week that it will relaunch parts of its loyalty platform in the next three months. Direct Marketing News