http://www.dmnews.com/rewards/topic/4064/ Articles tagged with rewards from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says. http://www.dmnews.com/consumers-want-loyalty-rewards/article/292607/ Thu, 09 May 2013 14:02:51 GMT Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says. Direct Marketing News Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones. http://www.dmnews.com/evolve-to-establish-emotional-connections/article/260534/ Mon, 01 Oct 2012 04:00:00 GMT Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones. Direct Marketing News Customers who check into a Denny's restaurant in all 50 states win a savory prize: free Grand Slam breakfasts for life. http://www.dmnews.com/dennys-rewards-loyal-fans-with-free-grand-slams-for-life-other-tasty-prizes/article/251401/ Wed, 01 Aug 2012 04:00:00 GMT Customers who check into a Denny's restaurant in all 50 states win a savory prize: free Grand Slam breakfasts for life. Direct Marketing News Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved. http://www.dmnews.com/lockerz-acquires-chick-approved/article/242914/ Fri, 25 May 2012 17:46:20 GMT Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved. Direct Marketing News The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR. http://www.dmnews.com/hard-rock-hotel-casino-launches-revamped-rewards-program/article/233468/ Fri, 23 Mar 2012 20:25:15 GMT The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR. Direct Marketing News Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest. http://www.dmnews.com/southwest-airlines-rapid-rewards-forms-agreement-with-freecreditscorecom/article/232419/ Fri, 16 Mar 2012 20:44:02 GMT Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest. Direct Marketing News Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18. http://www.dmnews.com/constant-contact-acquires-cardstar/article/223735/ Thu, 19 Jan 2012 10:00:00 GMT Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18. Direct Marketing News American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company. http://www.dmnews.com/american-express-launches-facebook-deals-rewards-applications/article/207828/ Tue, 19 Jul 2011 15:36:38 GMT American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company. Direct Marketing News MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite. http://www.dmnews.com/mastercard-campaign-highlights-world-elite-benefits/article/202976/ Mon, 16 May 2011 18:34:38 GMT MasterCard Worldwide launched an integrated marketing campaign May 16 to promote new features of its World Elite card. The direct mail, email and print effort highlights new Elite benefits, such as a global concierge service, price assure for travelers and exclusive golf packages. The financial services company worked with McCann-Erickson on the initiative's print elements and R/GA on the campaign's online elements and microsite. Direct Marketing News Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. http://www.dmnews.com/marriott-and-jetblue-launch-joint-loyalty-program-initiative/article/201964/ Mon, 02 May 2011 18:45:06 GMT Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. Direct Marketing News