http://www.dmnews.com/promotion/topic/4055/ Articles tagged with promotion from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product." http://www.dmnews.com/timeless-marketing-truth-2-mind-your-ps-not-your-qs/article/279061/ Wed, 06 Feb 2013 12:00:00 GMT In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product." Direct Marketing News It's becoming ever more important for marketers to embrace social media for their own self-promotion. http://www.dmnews.com/agency-self-promotion-turns-social/article/247024/ Sun, 01 Jul 2012 04:00:00 GMT It's becoming ever more important for marketers to embrace social media for their own self-promotion. Direct Marketing News AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him. http://www.dmnews.com/ned-brody-named-ceo-of-advertisingcom/article/242535/ Wed, 23 May 2012 20:23:12 GMT AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him. Direct Marketing News Adrea Rubin Media, Inc. has promoted Joe Frick to VP of marketing and social media, the company announced April 4. http://www.dmnews.com/joe-frick-named-vp-of-marketing-and-social-media-at-adrea-rubin-media-inc/article/235218/ Wed, 04 Apr 2012 19:18:28 GMT Adrea Rubin Media, Inc. has promoted Joe Frick to VP of marketing and social media, the company announced April 4. Direct Marketing News MeritDirect has promoted Steve Bonafide SVP of customer acquisition and retention, said the company in a release. http://www.dmnews.com/meritdirect-names-svp-of-customer-acquisition-and-retention/article/234121/ Wed, 28 Mar 2012 20:19:16 GMT MeritDirect has promoted Steve Bonafide SVP of customer acquisition and retention, said the company in a release. Direct Marketing News Starbucks has promoted Adam Brotman to chief digital officer, the company confirmed on March 9. In his new role, Brotman will oversee Starbucks' digital businesses, which include online, loyalty cards, mobile and social media development. He will report directly to Starbuck's chairman and CEO Howard Schultz. http://www.dmnews.com/starbucks-promotes-insider-to-chief-digital-officer/article/231439/ Fri, 09 Mar 2012 18:05:00 GMT Starbucks has promoted Adam Brotman to chief digital officer, the company confirmed on March 9. In his new role, Brotman will oversee Starbucks' digital businesses, which include online, loyalty cards, mobile and social media development. He will report directly to Starbuck's chairman and CEO Howard Schultz. Direct Marketing News Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide. http://www.dmnews.com/possible-worldwide-names-new-ceo-absorbs-marketing-analytics-firm/article/231083/ Wed, 07 Mar 2012 21:05:17 GMT Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide. Direct Marketing News Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. http://www.dmnews.com/cadbury-fans-keep-team-gb-pumped-for-the-olympics/article/229136/ Thu, 01 Mar 2012 05:00:00 GMT Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. Direct Marketing News Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26. http://www.dmnews.com/mindshare-ceo-named-president-of-groupm/article/224930/ Thu, 26 Jan 2012 21:31:00 GMT Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26. Direct Marketing News Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. http://www.dmnews.com/ogilvy-names-new-worldwide-cmo/article/221794/ Wed, 04 Jan 2012 18:09:14 GMT Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. Direct Marketing News