http://www.dmnews.com/printing-and-production/topic/4049/ Articles tagged with printing and production from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A message to all the haters: Print is not dead. It's really just a perception issue. http://www.dmnews.com/look-its-alive-its-moving-its-print/article/280842/ Tue, 19 Feb 2013 15:17:24 GMT A message to all the haters: Print is not dead. It's really just a perception issue. Direct Marketing News What happens when messages are sent within a printed business document? You may be surprised to know that they get read. http://www.dmnews.com/capitalizing-on-transactional-documents/article/265547/ Thu, 01 Nov 2012 04:00:00 GMT What happens when messages are sent within a printed business document? You may be surprised to know that they get read. Direct Marketing News Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign. http://www.dmnews.com/hyper-personalization-in-marketing/article/265608/ Thu, 01 Nov 2012 04:00:00 GMT Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign. Direct Marketing News You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together. http://www.dmnews.com/simplifying-complex-personalized-print/article/263849/ Thu, 01 Nov 2012 04:00:00 GMT You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together. Direct Marketing News A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year. http://www.dmnews.com/internet-giant-google-loses-a-few-inches/article/264410/ Fri, 19 Oct 2012 16:08:00 GMT A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year. Direct Marketing News What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. http://www.dmnews.com/bridging-the-channel-divide/article/256393/ Sat, 01 Sep 2012 04:00:00 GMT What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. Direct Marketing News Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million. http://www.dmnews.com/merediths-cmo-reshapes-its-story/article/256046/ Sat, 01 Sep 2012 04:00:00 GMT Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million. Direct Marketing News Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. http://www.dmnews.com/pushing-the-envelope/article/251687/ Sat, 01 Sep 2012 04:00:00 GMT Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. Direct Marketing News Hewlett-Packard Distribution Co. (HP) will merge its Imaging and Printing Group and its Personal Systems Group (PSG) into the Printing and Personal Systems Group, said Michael Thacker, a member of HP's corporate media relations team. Todd Bradley, EVP of PSG, will run the new entity; Vyomesh Joshi, EVP of the Imaging and Printing Group, will retire. http://www.dmnews.com/hp-to-merge-its-printing-and-pc-groups/article/233088/ Wed, 21 Mar 2012 16:56:27 GMT Hewlett-Packard Distribution Co. (HP) will merge its Imaging and Printing Group and its Personal Systems Group (PSG) into the Printing and Personal Systems Group, said Michael Thacker, a member of HP's corporate media relations team. Todd Bradley, EVP of PSG, will run the new entity; Vyomesh Joshi, EVP of the Imaging and Printing Group, will retire. Direct Marketing News In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras. http://www.dmnews.com/kodak-loses-its-snap/article/227455/ Mon, 13 Feb 2012 16:41:22 GMT In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras. Direct Marketing News