Articles tagged with points from Direct Marketing News http://www.dmnews.com/points/topic/4044/ Articles tagged with points from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Evolve to establish emotional connections Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones. http://www.dmnews.com/evolve-to-establish-emotional-connections/article/260534/ Mon, 01 Oct 2012 04:00:00 GMT Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones. Direct Marketing News How important are your loyalty points? http://www.dmnews.com/how-important-are-your-loyalty-points/article/150774/ Wed, 01 Jul 2009 13:35:41 GMT Direct Marketing News