http://www.dmnews.com/podcasts/topic/4043/ Articles tagged with podcasts from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing. http://www.dmnews.com/twitter-ready-insights-on-marketing-follies/article/220744/ Sun, 01 Jan 2012 05:00:00 GMT A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing. Direct Marketing News Be my Valentine! Now, let's see what I can buy/purchase/consume to 
express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems. http://www.dmnews.com/o-come-all-ye-shoppers/article/217275/ Thu, 01 Dec 2011 05:00:00 GMT Be my Valentine! Now, let's see what I can buy/purchase/consume to 
express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems. Direct Marketing News Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said. http://www.dmnews.com/street-smart-ny-storage-ads-tell-it-straight/article/215191/ Tue, 01 Nov 2011 04:00:00 GMT Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said. Direct Marketing News The campfire analogy. It's about the best definition of social marketing I've heard yet. It comes courtesy of Ashton Kutcher, who isn't only good-looking, famous, successful, wealthy and married to Demi Moore. http://www.dmnews.com/ghost-stories-go-digital/article/212423/ Sat, 01 Oct 2011 04:00:00 GMT The campfire analogy. It's about the best definition of social marketing I've heard yet. It comes courtesy of Ashton Kutcher, who isn't only good-looking, famous, successful, wealthy and married to Demi Moore. Direct Marketing News B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. http://www.dmnews.com/b-to-b-success-depends-on-social-data-clarity/article/210175/ Thu, 01 Sep 2011 04:00:00 GMT B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. Direct Marketing News Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder. http://www.dmnews.com/thank-goodness-for-darla/article/210294/ Thu, 01 Sep 2011 04:00:00 GMT Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder. Direct Marketing News Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue http://www.dmnews.com/drive-e-commerce-with-tailored-email-tactics/article/208331/ Mon, 01 Aug 2011 04:00:00 GMT Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue Direct Marketing News Things ain't what they used to be. Once, I could describe myself as a back-page columnist for a monthly magazine. No more. Now, I'm a transmedia storyteller who develops original content for distribution across multiple platforms. http://www.dmnews.com/marketing-and-other-strange-languages/article/208156/ Mon, 01 Aug 2011 04:00:00 GMT Things ain't what they used to be. Once, I could describe myself as a back-page columnist for a monthly magazine. No more. Now, I'm a transmedia storyteller who develops original content for distribution across multiple platforms. Direct Marketing News Sad as it is to admit, I've probably engaged in several dozen conversations over the years — some rather heated — that revolved around the definition of the word "brand." Occupational hazard, I guess. http://www.dmnews.com/connecting-brand-to-the-bottom-line/article/205946/ Fri, 01 Jul 2011 04:00:00 GMT Sad as it is to admit, I've probably engaged in several dozen conversations over the years — some rather heated — that revolved around the definition of the word "brand." Occupational hazard, I guess. Direct Marketing News Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me.
 I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it. http://www.dmnews.com/on-the-wings-of-love-an-ode-to-my-airline/article/203819/ Wed, 01 Jun 2011 04:00:00 GMT Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me.
 I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it. Direct Marketing News