http://www.dmnews.com/out-of-home-advertising/topic/4033/ Articles tagged with out of home advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive. http://www.dmnews.com/auto-dealer-drives-roi-with-facebook-out-of-home-ads/article/217495/ Thu, 01 Dec 2011 05:00:00 GMT For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive. Direct Marketing News A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. http://www.dmnews.com/contagion-billboard-is-literally-viral/article/211902/ Tue, 13 Sep 2011 15:09:20 GMT A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. Direct Marketing News Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon. http://www.dmnews.com/social-channels-deliver-better-roi-study-says/article/209018/ Wed, 03 Aug 2011 20:13:47 GMT Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon. Direct Marketing News Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers' http://www.dmnews.com/bmw-surprises-pro-golfers-with-mirror-cling-invite/article/189755/ Mon, 01 Nov 2010 04:00:00 GMT Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers' Direct Marketing News Insurance company connects with sports fans using in-venue hub and digital channels. http://www.dmnews.com/metlife-rallies-football-fans/article/189752/ Mon, 01 Nov 2010 04:00:00 GMT Insurance company connects with sports fans using in-venue hub and digital channels. Direct Marketing News Two topics we're keeping an eye on at Direct Marketing News are the intersection of direct marketing and out-of-home advertising, and the way brands are using location-based services, such as Foursquare, to market their products. http://www.dmnews.com/out-of-home-ads-plus-foursquare-equals-50k-for-an-endangered-species/article/181331/ Wed, 20 Oct 2010 15:48:08 GMT Two topics we're keeping an eye on at Direct Marketing News are the intersection of direct marketing and out-of-home advertising, and the way brands are using location-based services, such as Foursquare, to market their products. Direct Marketing News http://www.dmnews.com/new-coastcards-may-pollinate-bars-with-ad-messages/article/150780/ Wed, 08 Jul 2009 20:40:36 GMT Direct Marketing News http://www.dmnews.com/nyc-explores-ads-on-city-property/article/150254/ Thu, 16 Oct 2008 13:23:38 GMT Direct Marketing News http://www.dmnews.com/when-good-ads-go-bad/article/150244/ Wed, 06 Aug 2008 19:54:38 GMT Direct Marketing News http://www.dmnews.com/summer-is-still-hockey-season/article/150355/ Tue, 17 Jun 2008 17:01:08 GMT Direct Marketing News