http://www.dmnews.com/oscars/topic/4031/ Articles tagged with Oscars from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In the wake of so many Super Bowl commercials that reportedly "missed the mark" when it came to driving viewers online for further interaction, the Oscars are poised to feature some spots that could be more on target, according to 'The New York Times.' http://www.dmnews.com/will-oscar-spots-be-more-on-target-than-super-bowl-ads/article/197031/ Thu, 24 Feb 2011 22:05:00 GMT In the wake of so many Super Bowl commercials that reportedly "missed the mark" when it came to driving viewers online for further interaction, the Oscars are poised to feature some spots that could be more on target, according to 'The New York Times.' Direct Marketing News JCPenney's spring fashion marketing campaign, which will include direct mail, TV, radio and social media, will unveil the retail brand's new logo. The company said it revamped the logo to bring younger and lapsed consumers into its stores. JCPenney worked with AOR Saatchi & Saatchi on the campaign, which will launch February 27. http://www.dmnews.com/jcpenney-unveils-new-logo-plans-oscar-night-launch-for-spring-campaign/article/196848/ Tue, 22 Feb 2011 22:51:55 GMT JCPenney's spring fashion marketing campaign, which will include direct mail, TV, radio and social media, will unveil the retail brand's new logo. The company said it revamped the logo to bring younger and lapsed consumers into its stores. JCPenney worked with AOR Saatchi & Saatchi on the campaign, which will launch February 27. Direct Marketing News http://www.dmnews.com/oscars-get-twittery/article/150607/ Mon, 23 Feb 2009 21:28:30 GMT Direct Marketing News