http://www.dmnews.com/opinion/topic/4029/ Articles tagged with opinion from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding. http://www.dmnews.com/new-year-new-start/article/274012/ Tue, 01 Jan 2013 05:00:00 GMT In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding. Direct Marketing News Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. http://www.dmnews.com/engagement-that-entertains/article/251457/ Wed, 01 Aug 2012 04:00:00 GMT Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. Direct Marketing News Look for three things in the people you hire—whether you're adding staff or selecting your agency partners. http://www.dmnews.com/three-must-haves-when-hiring-people-or-partners/article/251697/ Wed, 01 Aug 2012 04:00:00 GMT Look for three things in the people you hire—whether you're adding staff or selecting your agency partners. Direct Marketing News How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips. http://www.dmnews.com/keep-cutting-edge-new-hires-on-the-edge-out-of-the-mainstream/article/242755/ Fri, 01 Jun 2012 04:00:00 GMT How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips. Direct Marketing News I love hand-dirty tasks and can't imagine not working in decks and spreadsheets. http://www.dmnews.com/interviewing-candidates-at-the-task-level/article/237562/ Tue, 01 May 2012 04:00:00 GMT I love hand-dirty tasks and can't imagine not working in decks and spreadsheets. Direct Marketing News As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people. http://www.dmnews.com/peoples-ideas-and-passions-make-all-the-difference/article/233923/ Sun, 01 Apr 2012 04:00:00 GMT As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people. Direct Marketing News Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts. http://www.dmnews.com/plug-ins-social-marketing/article/220748/ Sun, 01 Jan 2012 05:00:00 GMT Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts. Direct Marketing News A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing. http://www.dmnews.com/twitter-ready-insights-on-marketing-follies/article/220744/ Sun, 01 Jan 2012 05:00:00 GMT A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing. Direct Marketing News Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles. http://www.dmnews.com/car-brands-raise-digital-marketing-bar/article/217252/ Thu, 01 Dec 2011 05:00:00 GMT Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles. Direct Marketing News Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix. http://www.dmnews.com/should-brands-discontinue-print-catalogs/article/217255/ Thu, 01 Dec 2011 05:00:00 GMT Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix. 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