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        <title>Articles tagged with online video advertising from Direct Marketing News</title>
        <link>http://www.dmnews.com/online-video-advertising/topic/4028/</link>
        <description>Articles tagged with online video advertising from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Video&apos;s Multimedia Marketing Appeal</title>
          <description>Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.</description>
          <link>http://www.dmnews.com/videos-multimedia-marketing-appeal/article/276633/</link>
          <pubDate>Mon, 28 Jan 2013 12:00:00 GMT</pubDate>
          <itunes:summary>Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The reimaging of Xerox&apos;s brand</title>
          <description>As CMO of Xerox, Christa Carone&apos;s main challenge is getting the public to recognize the company&apos;s vast role as a services provider in the B2B space.</description>
          <link>http://www.dmnews.com/the-reimaging-of-xeroxs-brand/article/251608/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>As CMO of Xerox, Christa Carone&apos;s main challenge is getting the public to recognize the company&apos;s vast role as a services provider in the B2B space.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Vegetate or activate: four tips for online video interactivity</title>
          <description>Interactive video formats used to be a niche specialty—but there&apos;s no more fertile a time than now for marketers to seize the opportunity of video interactivity.</description>
          <link>http://www.dmnews.com/vegetate-or-activate-four-tips-for-online-video-interactivity/article/252536/</link>
          <pubDate>Mon, 30 Jul 2012 19:56:58 GMT</pubDate>
          <itunes:summary>Interactive video formats used to be a niche specialty—but there&apos;s no more fertile a time than now for marketers to seize the opportunity of video interactivity.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Online video spurs engagement</title>
          <description>Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.</description>
          <link>http://www.dmnews.com/online-video-spurs-engagement/article/247177/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Adobe acquires Auditude</title>
          <description>Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.</description>
          <link>http://www.dmnews.com/adobe-acquires-auditude/article/215769/</link>
          <pubDate>Tue, 01 Nov 2011 17:02:00 GMT</pubDate>
          <itunes:summary>Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Direct developments</title>
          <description>Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.</description>
          <link>http://www.dmnews.com/direct-developments/article/166646/</link>
          <pubDate>Fri, 26 Mar 2010 18:10:02 GMT</pubDate>
          <itunes:summary>Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>CDC integrated campaign educates teens about HIV</title>
          <description>To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris &quot;Ludacris&quot; Bridges on a multichannel campaign, launched March 4.</description>
          <link>http://www.dmnews.com/cdc-integrated-campaign-educates-teens-about-hiv/article/165211/</link>
          <pubDate>Fri, 05 Mar 2010 20:37:37 GMT</pubDate>
          <itunes:summary>To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris &quot;Ludacris&quot; Bridges on a multichannel campaign, launched March 4.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Online video advertising gets local</title>
          <description></description>
          <link>http://www.dmnews.com/online-video-advertising-gets-local/article/150579/</link>
          <pubDate>Wed, 04 Feb 2009 22:20:04 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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