http://www.dmnews.com/online/topic/4026/ Articles tagged with online from Direct Marketing News Direct Marketing News web@haymarketmedia.com no For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes. http://www.dmnews.com/instant-online-color-palettes/article/237537/ Tue, 01 May 2012 04:00:00 GMT For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes. Direct Marketing News HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1. http://www.dmnews.com/hsn-partners-with-universal-pictures-for-multichannel-campaign/article/233932/ Tue, 27 Mar 2012 18:11:57 GMT HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1. Direct Marketing News As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. http://www.dmnews.com/pandora-founder-talks-targeting-advertising-in-keynote-address/article/233915/ Tue, 27 Mar 2012 16:40:20 GMT As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. Direct Marketing News Arby's today became the latest member of Plink, a loyalty program that gives restaurant consumers Facebook credits for their real-life purchases, said Peter Vogel, Plink's cofounder and head of sales and business development. http://www.dmnews.com/arbys-joins-facebook-loyalty-program-plink/article/233757/ Mon, 26 Mar 2012 20:07:10 GMT Arby's today became the latest member of Plink, a loyalty program that gives restaurant consumers Facebook credits for their real-life purchases, said Peter Vogel, Plink's cofounder and head of sales and business development. Direct Marketing News Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement. http://www.dmnews.com/club-monaco-fashionably-late-to-e-commerce/article/232046/ Wed, 14 Mar 2012 21:27:00 GMT Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement. Direct Marketing News Friendly's Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly's will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries. http://www.dmnews.com/friendlys-ice-cream-launches-online-ordering-system-loyalty-program/article/231692/ Mon, 12 Mar 2012 20:43:54 GMT Friendly's Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly's will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries. Direct Marketing News Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. http://www.dmnews.com/drtv-vet-ron-bliwas-steps-down-from-ceo-role-at-a-eicoff-co/article/230316/ Thu, 01 Mar 2012 20:39:45 GMT Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. Direct Marketing News With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives. http://www.dmnews.com/b-to-b-on-the-go/article/229020/ Thu, 01 Mar 2012 05:00:00 GMT With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives. Direct Marketing News Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company. http://www.dmnews.com/report-90-of-consumers-worry-about-online-privacy/article/227373/ Fri, 10 Feb 2012 21:55:37 GMT Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company. Direct Marketing News Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3. http://www.dmnews.com/brookstone-ceo-leaves-to-become-sears-holdings-evp/article/221632/ Tue, 03 Jan 2012 21:24:57 GMT Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3. Direct Marketing News