http://www.dmnews.com/olympics/topic/4023/ Articles tagged with Olympics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games. http://www.dmnews.com/after-olympics-marketers-train-for-next-campaigns/article/260523/ Mon, 01 Oct 2012 04:00:00 GMT Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games. Direct Marketing News Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign. http://www.dmnews.com/gillette-uk-goes-for-gold-with-a-smooth-olympic-initiative/article/260492/ Mon, 01 Oct 2012 04:00:00 GMT Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign. Direct Marketing News For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns. http://www.dmnews.com/social-is-the-winning-element-in-brands-olympian-campaigns/article/260387/ Mon, 01 Oct 2012 04:00:00 GMT For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns. Direct Marketing News Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics. http://www.dmnews.com/irish-tourism-targets-harried-londoners-during-olympics/article/256280/ Sat, 01 Sep 2012 04:00:00 GMT Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics. Direct Marketing News During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics. http://www.dmnews.com/london-eye-sees-twitter-olympic-games-sentiment/article/256304/ Sat, 01 Sep 2012 04:00:00 GMT During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics. Direct Marketing News Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign. http://www.dmnews.com/phelps-former-olympian-turns-high-end-model/article/254644/ Tue, 14 Aug 2012 22:27:05 GMT Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign. Direct Marketing News As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers. http://www.dmnews.com/infographic-olympic-marketing-by-the-numbers/article/253210/ Thu, 02 Aug 2012 18:49:00 GMT As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers. Direct Marketing News Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies. http://www.dmnews.com/patriotic-tots-sing-canadian-national-anthem-for-athletes/article/251400/ Wed, 01 Aug 2012 04:00:00 GMT Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies. Direct Marketing News Olympics fans take to social media to complain about delayed air-time by NBC. http://www.dmnews.com/i-want-my-olympics-now/article/252527/ Mon, 30 Jul 2012 18:19:24 GMT Olympics fans take to social media to complain about delayed air-time by NBC. Direct Marketing News If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place. http://www.dmnews.com/the-london-brand-police/article/250655/ Tue, 17 Jul 2012 21:04:04 GMT If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place. Direct Marketing News